Hawkers, the well-known international sunglasses brand, continues its commitment to the urban music scene and adds global rap star Trueno to its list of ambassadors. Hawkers and the Argentine singer and freestyler are preparing a selection of sunglasses that the artist has personally chosen "to accompany meduring..." Read more
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One of Coca-Cola's most famous commercials is one that tries to see the bright side of things, showing a series of slightly crazy facts, such as that for every wall that exists, 200,000 "Welcome" mats are placed, or that while a scientist designs a new weapon,there are... Read more
L'Oreal is working closely with artificial intelligence on bio-printed skin that can "feel." In its AI marketing laboratory called CreAItech, this "skin" is similar to human skin and allows cosmetics to be tested without the use of animals. It can also be replicated in different typesof... Read more
Netflix, the leading streaming platform, has been recognized as the best advertiser of the year for its unparalleled campaigns at the prestigious Ibero-American Advertising Communication Festival. Of course, they have taken advantage of this platform to create commercials with diverse themes, just as Netflix does with the categories available on its platform. Thisaward... Read more
Burberry brand billboards advertising its new fragrance, Goddess, were installed on various streets in Spain. The scent of this perfume features notes of vanilla and lavender aromas from the fashion brand, the British luxury clothing, handbag, accessory, and perfume company for men and women. The brandhas... Read more
Banners, billboards, bus shelters, and now Fake Out Of Home—outdoor advertising never ceases to amaze us with its many formats. It is a high-impact medium that decorates the cities we travel through every day with all kinds of activations, turning even subway rides into authentic brand experiences where good ideasrule. Read more
Typography is a very important step when considering the design of our brand or logo. At first glance, it may seem difficult to understand, but knowing some basic aspects about what one type of font or another can convey to us when we see it can help. A friendly or interesting fontcan... Read more
It is no secret that food companies always adapt their communication to extol the attributes and size of their products. This is nothing new, neither for those who work in marketing nor for consumers who are already accustomed to the fact that these companies' advertising does not correspond 100% to reality.That is why... Read more
This type of marketing seeks to connect with people quickly and effectively, which is why the French postal service launched a stamp with the scent of baguette to celebrate the 2024 Paris Olympics: an example of scent marketing. The launch of the stamp is part of a scent marketing strategy that seeks to connectwithRead more