It is no secret that food companies always adapt their communication to extol the attributes and size of their products. This is nothing new, neither for those working in marketing nor for consumers who are already accustomed to the fact that these companies' advertising does not correspond 100% to reality.
That's why Burger King has decided to turn this market reality on its head by bringing honesty to its latest campaign, devised by the agency We Believers. Outdoor advertising billboards announce the new Mega Stacker burgers, whicharequite large in size.
Thus, the brand has decided not to exaggerate in its communication and has opted to print life-size photographs of the product to place on billboards in Mexico. The burgers may seem a little small, given that the space where they are placed is huge, so they have used very large fonts in the copy to reinforce this concept of immensity.
These hamburgers are displayed on 95 billboards scattered throughout Mexico and will be one of the region's entries competing at the 2024 Cannes Lions Festival.
What is the campaign for these burgers like?
"Huge," "Really big," "We don't need to exaggerate," "The competition exaggerates, we don't," "Big, huge, gigantic," and "We're not lying, that's how they are" are some of the phrases that have made their way into Burger King's new and honest outdoor advertising campaign in Mexico.
"The campaign highlights just how big the new Mega Stackers burgers are in a very authentic way," explains Gustavo Lauria, creative director at We Believers, in statements toAdAge. "What I like most about this campaign is its simplicity and powerful impact," adds Lauria.
Real big burgers B.K.
https://www.youtube.com/watch?v=yp7WiJJ7f8o
https://anunciart.com/marketing-olfativo-y-su-auge-en-la-sociedad/
The reality of Burger King burgers
After several years of gradually working on the products on its menu with 65 suppliers, Burger King is promoting food that is 100% real and has the same flavor as always. In this way, the chain is committed to the "new authenticity" of food, with ingredients as they are.
In recent decades, countless social movements have promoted the beauty of reality, which is why Burger King is joining these trends by championing authenticity with a movement in favor of imperfect food, food as it is, and celebrating its beauty, which makes the food 100% real and with the same great taste as always.
That is why the hamburger giant has decided that its productions should not be retouched, but rather that they should be completely truthful and original.
Real ingredients in every one of their burgers
To eliminate preservatives, artificial colors, and flavors from all its products, Burger King has been working since 2018 in close collaboration with its extensive network of 65 suppliers to adapt the more than 160 ingredients that make up its menu.
From now on, every new product that the brand develops together with its suppliers must comply with this 100%clean ingredients policy, which prohibits the use of any artificial colors, preservatives, or colorants.
In addition, every new product that the brand develops together with its suppliers must comply with this 100% Clean Ingredients Policy, which prohibits the use of any artificial colors, preservatives, or colorants.
Hamburger with real beauty and flavor
Under the slogan "Real beauty, real flavor," Burger King wants to spearhead the movement in favor of authenticity, celebrating imperfections and real beauty, thus setting a trend that champions imperfect beauty, making food 100% real and with the same flavor as always, eliminating artificial colors, preservatives, and flavors from all its products.
Hamburgers
