Burberry brand billboards advertising its new fragrance, Goddess, were installed on various streets in Spain. The scent of this perfume features notes of vanilla and lavender aromas from the fashion brand, the British luxury clothing, handbag, accessory, and perfume company for men and women.
The brand has chosen actress Emma Mackey, known for her role in Sex Education, as the face of this launch. In addition to installing itself on Clear Channel's bus shelters, Burberry has developed an original campaign on these advertising media: it has transformed these bus shelters into authentic sensory experiences.
Process for activating MUPIs
By placing your hand in a specially designed recess and pressing a button, a delicate mist of Goddes was sprayed, allowing passersby to discover the fragrance in an intimate and personal way.
Media planning was developed by Veritas Medias, and the idea was developed by Clear Channel's Create department.
Perfume Billboards
Bus shelters and billboards are perhaps the kings of outdoor advertising, and they have earned this title because agencies have been able to connect them with technology to prevent obsolescence. In this specific example, the best thing is that it is a very unusual technology due to the launch of the new perfume.
Features of LED advertising panels
In many high-traffic areas, installing a giant screen is not appropriate. Instead, installing an outdoor advertising panel is much more practical. Their strategic location at street level makes them stand out from any other more distant medium, making them practically impossible to miss.
Converting these classic systems to digital is a major innovation that will translate into greater profits for advertising companies.
HOW IS AMUPI ASSEMBLED?
Another of the many advantages of an outdoor advertising panel is its ease of assembly. Being a compact unit, it does not require a foundation to secure it to the ground. The player inside will broadcast all the ads and promotions you send, regardless of how you choose to use it.
HOW IS THE CONTENT UPLOADED?
The vertical format of the mupi requires content to be adapted to this format. There are a large number of free tools that allow you to crop and adapt videos and images to a vertical playback system.
Once you have created your ad, all you have to do is manage its broadcast by choosing the right time slot. Remember that the content of your ad must be tailored to your target audience in order to have the greatest impact.
The dynamic content management software application offered by Visual Led on its digital signage displays is easy to learn. In addition, with our manuals, you will acquire the necessary knowledge to start broadcasting quickly.
