Typography is a very important step when considering the design of our brand or logo. At first glance, it may seem difficult to understand, but knowing some basic aspects about what one type of font or another can convey to us when we see it can help. A friendly or interesting fontcan... Read more
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Samsung was present at the world's largest mobile communications exhibition, where it unveiled its latest devices to the public, including the Galaxy Ring. MWC analyzes the most important trends in the mobile industry, showcasing the various cutting-edge technologies that are expected to shape the future.Read more
It is no secret that food companies always adapt their communication to extol the attributes and size of their products. This is nothing new, neither for those who work in marketing nor for consumers who are already accustomed to the fact that these companies' advertising does not correspond 100% to reality.That is why... Read more
There will be movies for this weekend, which promises to be exciting for film lovers, with a variety of releases both in theaters and on the most popular streaming platforms. From exciting content to watch at home to captivating productions worthy of viewing on the big screen, there issomething for everyone. Read more
This type of marketing seeks to connect with people quickly and effectively, which is why the French postal service launched a stamp with the scent of baguette to celebrate the 2024 Paris Olympics: an example of scent marketing. The launch of the stamp is part of a scent marketing strategy that seeks to connectwithRead more
Street branding is a technique in which outdoor advertising appropriates the resources and language of urban art to convey a message. Therefore, in order to connect with consumers, outdoor advertising strategies must be able to convey a message in just a few minutes. Exposure levels andtheRead more
The creative agency Alma has created an outdoor advertisement called "Luces" (Lights), which looks like a normal billboard during the day. But when night falls, it takes on a completely different meaning, making an impact on passersby with an advertisement for teeth whitening. The dental business has very few opportunities for creative advertising, which limits them considerably.Read more
As announced by Warner Bros. Discovery earlier this month, Max is available in Spain with an expanded catalog since May 21. Subscribers in Spain, Portugal, the Nordic countries, and Central and Eastern Europe are the first in Europe to access Max's extensive collection of streaming content.Read more
Google is making some changes to its digital advertising options: there are new ad formats for more engaging and personalized experiences, such as "virtual try-on" and "3D ads," which allow users to see products on their bodies and from all angles. There are ads with videos and dynamic search experiences that offer morecomprehensive information.Read more
McDonald's new proposal, which was revealed by consumers themselves, continues to be a driving force in the advertising industry, where brands are betting on new proposals to win over consumers. It was here that they were surprised because the brand launched the first scented billboards, and many claimed that they smelledlike Read more