One of Coca-Cola's most famous commercials is one that tries to see the bright side of things, showing a series of slightly crazy facts, such as that for every wall that exists, 200,000 "Welcome" mats are placed, or that while a scientist designs a new weapon, there are a million moms baking chocolate cakes.
In this commercial, a children's choir sings one of Oasis' most beautiful and iconic songs, "Whatever." It highlights good deeds, such as a grandfather donating a kidney to his grandson. The point of this commercial is to show that it is possible to create a better world.
Despite the difficult times the world is currently facing, Coca-Cola wants to show that with hard work and solidarity, it is possible to create a better world for everyone.
This advertisement, which we can clearly see as abranded content campaign, was one of the most memorable of 2011, thanks to its song "Whatever" by Oasis. So much so that even today, many still remember the lyrics thanks to this positive promotion.
Highlights of the commercial:
The commercial also highlighted the volunteer work of more than 40 young people who helped renovate homes affected by an earthquake. It also mentioned that in one town, free housing is offered to any family that has nowhere to live.
They also mention that an adult donated his kidney to a child who desperately needed the transplant in order to survive.
This ad was originally created by the Santo Buenos Aires agency and adapted for the market by McCann Erickson Madrid. Its impact has been such that it has been adapted for television, radio, print media, and outdoor advertising. The hashtag #Razonesparacreer (Reasons to Believe) is one of the most iconic advertising movements.
The non-alcoholic beverage company conducted a qualitative study in Argentina, Brazil, and Mexico with the aim of identifying and prioritizing the issues with the greatest impact in terms of social tensions, as well as those that could "alleviate" such tensions.
It was from this research that the name of the proposal, "Reasons to Believe," emerged, since the people interviewed, despite recognizing negative aspects of their respective contexts, always mentioned that there were many reasons to believe that everything would improve or to have hope.
The 125 reasons translated into images and phrases are part of a comprehensive campaign that includes a TV commercial in 90-, 60-, and 30-second versions developed by the Argentine agency Santo for the entire Latin American region.
As part of this celebration, Coca-Cola is also presenting a special edition of the book "125 Reasons to Believe in a Better World."
Produced by the agencies Furia and BMC, this publication compiles inspiring quotes and life stories that are brought to life in illustrations by various international artists, such as Spanish designer Jaime Hayón, Australian artist Jeremyville, and local visual artists Jorge Alderete and Milo Locket.
The book is available on the non-alcoholic beverage brand's website and has digital versions for smartphones and tablets.
All this earned him awards for one of the best commercials.
Commercials don't always leave messages that go beyond promoting a simple product or action, which is why this Coca-Cola commercial has generated so many followers and people who have coined it as one of the best in history.
Thanks to their excellent work, they won the TP de Oro Award for Best Advertisement for their Christmas version of the spot "Reasons to Believe," featuring real stories of anonymous people who demonstrated through their actions that "a better world is possible."
The award was collected at the time by the president of Coca-Cola Spain, Marcos de Quinto, during the awards ceremony.
Coca Cola commercials
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