Gatorade, the sports drink created under the wing of PepsiCo, has launched an innovative outdoor campaign on Avenida Paulista in São Paulo (Brazil). It consists of an interactive panel called 'BPM Pay' that measures heart rate and promotes hydration among 'urban athletes', according to the brand. It also offers participantstheRead more
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New sneakers fit into today's marketing world, as there is now a widespread trend that makes us understand that people no longer believe what we say; people only believe what we do. Millions are being invested in communication campaigns, advertising, and sponsorshipsacross the board. Read more
The hamburger chain Carls JR Mexico excited its followers by announcing the return of its iconic promotion of hamburgers for $1 peso. This tradition has become a classic part of International Hamburger Day, celebrated every May 28. Through its social media accounts, therestaurant chainRead more
Pandora Mexico knows that many brands reserve their best promotions and discounts for this time of year, which is why it is currently offering an unusual discount. With just a few hours to go before the Hot Sale begins, it is offering a 50% discount on its entire online store. The promotion applies to almost allitems. Read more
In the eighth year that Pepsi and UEFA are celebrating the Champions League Final with an opening show, Lenny Kravitz will be responsible for delighting fans with his music at the kick-off show at Wembley on June 1. The Grammy-winning artist, known for his vibrantstage presence,Read more
Plaza de Callao in Madrid became the epicenter of a controversy stemming from a billboard displaying the phrase "Another summer changing the beach scene," accompanied by an image of a woman showing her cleavage and the price of breast augmentation surgery.Read more
In today's advertising world, two factors are working hand in hand: creativity and artificial intelligence, with its promise of efficiency, data analysis, and ability to predict market trends. Human creativity, with its recklessness and wild ideas, has been the workhorse ofthe industry. Read more
For the launch of its new MACximal makeup and lipstick line, cosmetics brand MAC held an eye-catching and unique event in the center of Madrid, in Plaza Callao, which was also broadcast live on the Callao City Lights screens. This event took place at the endof... Read more
With drive-through restaurants offering free products via QR codes, the company is entering the hamburger business with "Cheeseburger Melt." Pizza Hut has entered the hamburger category in the United States. Although it has done so with its own particular take on the hamburger, which it has dubbed "Cheeseburger Melt," akind ofRead more
Over recent years, outdoor advertising has demonstrated the communicative possibilities offered by the format itself, as evidenced by the new campaign launched by British insurance company Hiscox, which specializes in small and medium-sized enterprises. They publicized their services, for which they have developed specific media, with the aimofRead more