⚖️OOH vs DOOH, the preference for static or traditional advertising has returned strongly to outdoor media, with brands opting this year to reinforce their branding with a permanent presence on public roads. For example, they mention that in Peru they continue to fail to take advantage of the benefits of the hashtag #DOOH, starting with the basics, the hashtag #advertisement.Read more
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Did you know that iPhone, iPad, and MacBook presentations always show the same time? Why does Apple have a tradition of 9:41? Whenever the Apple brand presents a new product, whether it's iPhones, iPads, or MacBooks, the screen shows that it's 9:41 AM. But this isn't the resultof... Read more
This brand collaboration between Pepsi and several famous artists such as Britney Spears, Beyoncé, Pink, and Enrique Iglesias resulted in a cover of Queen's classic song "We Will Rock You," which was a huge hit for the already famous beverage brand. The aim was to capitalize on theimpactRead more
Hawkers, the well-known international sunglasses brand, continues its commitment to the urban music scene and adds global rap star Trueno to its list of ambassadors. Hawkers and the Argentine singer and freestyler are preparing a selection of sunglasses that the artist has personally chosen "to accompany meduring..." Read more
Old Spice bursts onto the techno music scene, encouraging concertgoers to raise their arms fearlessly to the beat. The brand has launched a special edition that promises long-lasting freshness so you can enjoy Tomorrowland to the fullest. Tomorrowland is theessenceRead more
One of Coca-Cola's most famous commercials is one that tries to see the bright side of things, showing a series of slightly crazy facts, such as that for every wall that exists, 200,000 "Welcome" mats are placed, or that while a scientist designs a new weapon,there are... Read more
L'Oreal is working closely with artificial intelligence on bio-printed skin that can "feel." In its AI marketing laboratory called CreAItech, this "skin" is similar to human skin and allows cosmetics to be tested without the use of animals. It can also be replicated in different typesof... Read more
Gatorade has just revived the campaign that has been most successful in its history, bringing back the slogan "Is in you?" It was in the 1990s and early 2000s when this slogan, along with "Be like Mike," became the most iconic slogans created thanks to advertising in the sports industry.BothRead more
Netflix, the leading streaming platform, has been recognized as the best advertiser of the year for its unparalleled campaigns at the prestigious Ibero-American Advertising Communication Festival. Of course, they have taken advantage of this platform to create commercials with diverse themes, just as Netflix does with the categories available on its platform. Thisaward... Read more