Marketing and advertising are two concepts that are used frequently in everyday life, yet they often cause confusion. Having a clear understanding of what marketing and advertising can contribute is essential to the success of your business. That's why we help you define and understand the key concepts of each. And then you canunderstandRead more
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Direct marketing is a type of advertising campaign that seeks to trigger a specific result in a specific target audience. To give a couple of examples, this could be visits to an e-commerce site or completing a form on a landing page requesting information about the brand. It can take different formats, one of the most prominent being direct email marketing. This marketing method is highlyeffective. Read more
By creating a connection between your brand and your audience, you are establishing a lasting relationship that goes beyond the shopping experience. One of the most effective ways to foster this relationship is through storytelling. Storytelling is a long-standing tradition for humans. Our roots lie in storytelling.BeforeRead more
Twenty years ago, Alberto Achar, current Marketing Manager and founder of Librerías Gandhi, proposed a different kind of advertising that would attract new readers. He suggested creating a marketing department to develop a brand. The first step was to unify the concept and begin researchon... Read more
BY ERICK BORGES Artificial intelligence, or AI, is intelligence performed by machines. In computer science, it is an intelligent machine that perceives its environment and performs actions that maximize its chances of success in a given objective or task. A technology that still seemsdistant to us. Read more
Neuromarketing is the application of neuroscience techniques to marketing. Its objective is to understand the levels of attention that people show to different stimuli. In this way, it attempts to explain people's behavior based on their neural activity. Today, companies must puttheRead more
BY: REGINA DE LA CRUZ The word or term "spoiler" has been around for several years, although it is now being used more commonly. In fact, according to The Awl, there are records of the phrase "Spoiler Alert" being used since 1982, when a commentator said it before sharingaRead more
ANUNCIART WAS CELEBRATING Did you know that we are the best media agency in Querétaro according to Merca 2.0 magazine in 2018? On February 8, we celebrated nine years in the advertising market, focusing on creating communication projects and generating advertising campaigns throughout Mexico. More thanaRead more
In a market saturated with products and services, emotional marketing plays a very important role for brands today, as it restores value to the human aspect rather than the numerical one. Today's consumers (Millennials) in the digital age are won over by companies that, in addition to providingaRead more
Among the wide variety of topics of interest is personal marketing. This is a radical topic that is relevant not only to future professionals, but also to each and every one of those who are already working, with the aim of building a personal brand.WithoutRead more