Street branding is a technique in which outdoor advertising appropriates the resources and language of urban art to convey a message. Therefore, in order to connect with consumers, outdoor advertising strategies must be able to convey a message in just a few minutes. Exposure levels andtheRead more
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The creative agency Alma has created an outdoor advertisement called "Luces" (Lights), which looks like a normal billboard during the day. But when night falls, it takes on a completely different meaning, making an impact on passersby with an advertisement for teeth whitening. The dental business has very few opportunities for creative advertising, which limits them considerably.Read more
Google is making some changes to its digital advertising options: there are new ad formats for more engaging and personalized experiences, such as "virtual try-on" and "3D ads," which allow users to see products on their bodies and from all angles. There are ads with videos and dynamic search experiences that offer morecomprehensive information.Read more
McDonald's new proposal, which was revealed by consumers themselves, continues to be a driving force in the advertising industry, where brands are betting on new proposals to win over consumers. It was here that they were surprised because the brand launched the first scented billboards, and many claimed that they smelledlike Read more
Gatorade, the sports drink created under the wing of PepsiCo, has launched an innovative outdoor campaign on Avenida Paulista in São Paulo (Brazil). It consists of an interactive panel called 'BPM Pay' that measures heart rate and promotes hydration among 'urban athletes', according to the brand. It also offers participantstheRead more
New sneakers fit into today's marketing world, as there is now a widespread trend that makes us understand that people no longer believe what we say; people only believe what we do. Millions are being invested in communication campaigns, advertising, and sponsorshipsacross the board. Read more
In the eighth year that Pepsi and UEFA are celebrating the Champions League Final with an opening show, Lenny Kravitz will be responsible for delighting fans with his music at the kick-off show at Wembley on June 1. The Grammy-winning artist, known for his vibrantstage presence,Read more
Plaza de Callao in Madrid became the epicenter of a controversy stemming from a billboard displaying the phrase "Another summer changing the beach scene," accompanied by an image of a woman showing her cleavage and the price of breast augmentation surgery.Read more
In today's advertising world, two factors are working hand in hand: creativity and artificial intelligence, with its promise of efficiency, data analysis, and ability to predict market trends. Human creativity, with its recklessness and wild ideas, has been the workhorse ofthe industry. Read more
For the launch of its new MACximal makeup and lipstick line, cosmetics brand MAC held an eye-catching and unique event in the center of Madrid, in Plaza Callao, which was also broadcast live on the Callao City Lights screens. This event took place at the endof... Read more