Giant outdoor advertising screens offer several significant advantages over other traditional media. The first thing to know is that the true test of any advertising medium's effectiveness has to do with its ability to convert visibility into action, and one of the most effective ways to accomplish the firststep is to...Read more
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Adidas, the brand with the three stripes, reported that its sales increased thanks to all the products it offers. The German sports brand recognizes the importance of not relying exclusively on its footwear lines, focusing instead on expanding the popularity of its iconic Samba, Gazelle, and Spezial sneakers, which havebeenRead more
Meta's platform announced significant updates to its advertising tools, including new generative artificial intelligence (AI) features designed to help businesses create more impactful and effective ads. These updates are in addition to the efforts made by Zuckerberg's company to offer comprehensive solutions and thus boostRead more
Rumor has it that Lamborghini was born out of insults hurled by Ferrari. The founding of the automotive company was motivated by a confrontation with Enzo Ferrari after World War II. At that time, Lamborghini owned many sports cars, including a Ferrari. As the owner of both,he noticed... Read more
Reducing emissions in advertising is one of the recommendations made by IAB Spain, the advertising, marketing, and digital communications association in Spain, during the 2024 Sustainability Conference, sponsored by Adevinta. The launch of this updated version aims to help all participants in theecosystem value chain.Read more
Artificial Intelligence claims another victim. Two days ago, New York hosted the big fashion event, the 2024 MET Gala, and, as every year, the event left us with some memorable looks. Some of the celebrities who stood out most with their outfits were Jennifer Lopez, one of thehosts... Read more
In collaboration with creative agency Leo Burnett, Samsung and Leo Burnett took the annoyance of ads to another level with the "Annoying Ads" campaign for the Object Eraser feature on the new Samsung GalaxyS24. Read more
Sports marketing today is synonymous with success, as never before have the two been so closely linked. The sports industry has embraced the potential of marketing, with many brands increasingly using eye-catching strategies that give them an edge over their competitors. Hereyou can read more.
On May 4, Star Wars Day, Apple released a three-minute commercial called "Find Your Friends" to celebrate the iconic date. Produced in-house by Apple and directed by acclaimed filmmaker Kim Gehrig, the commercial follows a young man dressed as a Mandalorian, played by Owen Jardiniano, as he searches for his friendsin... Read more
One of the world's largest entertainment companies, Cirque du Soleil Entertainment Group, has announced a partnership with Epson, the global leader in projection and printing technology, which has been named its official projector partner. With the aim of redefining and relaunching the experience insituations... Read more