The Paris Olympics are just around the corner and will represent the largest media investment in history for Nike. Nike, the sportswear and sporting goods giant, has announced that the amount it will invest in the Olympic Games will exceed any investment made in history.Read more
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This Children's Day will have a different flavor than last year thanks to Benedetti's pizza, which has announced an irresistible promotion offering two pizzas for the price of one. Taking advantage of this date is a clear and great opportunity to make emotional connections with their customers, which is why they have responded by offering this promotion. The sectorofRead more
How are sales leads generated and deals closed in companies? You have probably heard of Outbound Digital Marketing, a traditional strategy that has been the cornerstone of marketing for decades, although this has changed over the years. Inbound has gained a lot ofmomentum. Read more
One of Mexico's most beloved characters is coming to the leading healthy and natural food chain. Nutrisa is releasing a collectible cup featuring the iconic children's character. The promotion was announced on the brand's social media accounts. To get your hands on one of these cups, all you have to do is purchase a product from this brand.Read more
Calvin Klein's sales skyrocketed at the same time they announced their collaboration with BTS singer Jungkook, who is the brand's new ambassador and model. Thanks to his collaboration with the brand, sales increased significantly. As BTS is aK-Pop group... Read more
Novak Djokovic, Venus Williams, and Jeon Somi are just some of the stars who star as ambassadors for Lacoste's newest brand, "Play Big." In this new commercial, the crocodile brand explores uncharted territory and puts art at the center of everything. Play Big is the new campaignthat... Read more
One of the best-selling spicy products today is Flamin' Hot, which has quickly gained popularity in the market thanks to a blend of flavors that make it unique and highly addictive. Now these products have arrived in Spain. But they have been so spicy thatPEPSICO... Read more
Without a doubt, advertising campaigns are a great and powerful tool in marketing strategies, but of course some campaigns are more effective than others. It all depends, among other things, on the message and the technology used to carry them out. If the aim is to make an impact on the viewer inorder to... Read more
Artificial intelligence has managed to catapult one of the most successful techniques in email marketing, which has benefited from a radical transformation, all thanks to the emergence of artificial intelligence in the process. This new technology has created a new paradigm in business andbrand communication.Read more
It is crucial for companies to identify the best times to increase investment in marketing and advertising for several fundamental reasons. First, to take advantage of opportunities and identify opportune moments to increase advertising investment, allowing them to capitalize on unique opportunities such as launching new products. Investing more in advertising and marketing helps them stand out from the competition.Read more