Outdoor advertising has taken an upward turn, with giant billboards, posters, Fake Out of Home campaigns, and all kinds of advertising activations decorating cities, becoming part of everyday life, not only for industry professionals but alsoforRead more
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Advertising can be successful in many ways, but one of the most important factors for this is innovation, breaking the mold, creating content that goes against the grain. Companies have done this and, as a result, have remained in the collective memory. It is no coincidence thatmost... Read more
Artificial intelligence has arrived to help people in their daily lives. It is estimated that in Spain more than 400,000 individuals have various speech disorders, such as stuttering, dysphemia, dysprosody, and dysarthria, resulting from neurological causes such as the aftereffects of a stroke or conditions such as Parkinson's, among others. Their difficultiesinRead more
On April 22, Starbucks, the coffee, beverage, and dessert chain, announced that it will launch a new collection of retro-style cups via its TikTok account. The American coffee shop reported that this new launch will be unique and original. The intention is to giveconsumersRead more
Heinz, the brand of tomato sauces and other condiments, is celebrating its 65th anniversary and has taken inspiration from Barbie to create its new product following the Barbie craze that took off last summer with the release of the film starring Margot Robbie and Ryan Gosling. The brand began hinting to its followers abouttheRead more
Mobile marketing is a set of online marketing actions and techniques aimed at mobile devices. Mobile phones show us hundreds of brands and objects, and thanks to advertising saturation, people are exposed to 1,500 ads every day, making it difficult to get people's attention. In2024... Read more
It all started with simple T-shirts and other promotional items in the 20th century, and has now become a cultural phenomenon that is deeply rooted in contemporary fashion. T-shirts with logos, shirts, pants, and other items can be found in virtually any store. These items, most of which began aspromotional giveaways, have become a staple of contemporary fashion.
This year Burger King celebrates 70 years of activity since its founding in Miami, Florida. The fast food chain was the first fast food chain to offer grilled burgers instead of fried ones, which made them more appealing in terms of quality, with the Whopper being one of themostRead more
Outdoor advertising in Mexico is very important, which is why you can see a significant number of billboards on the streets. Naturally, like everything else, these must be registered and comply with certain requirements in order to be placed. Their purpose is to allow all managers to offer the requiredfoundation. Read more
Burger King is making its presence felt. On April 10, the United Kingdom celebrated "Siblings Day," and the fast-food brand has remembered older siblings by launching a campaign called "Long live the King," which deals with what many people experience: the dethroning of the king.ThisRead more