In collaboration with creative agency Leo Burnett, Samsung and Leo Burnett took the annoyance of ads to another level with the "Annoying Ads" campaign for the Object Eraser feature on the new Samsung Galaxy S24 Ultra. The campaign involved placing posters in highly photographed locations around Berlin.
The campaign seeks to highlight the performance of the Galaxy S24 Ultra by taking over iconic photo locations in Germany and covering them with mobile advertisements. "Trucks and other vehicles traveling in Germany display messages that say,'Don't bother with this ad. Just get rid of it.'"
Annoying ADS highlights how theGalaxy S24 Ultrais transforming mobile photography with AI
Benjamin Merkel, executive creative director at Leo Burnett, comments:"We captured Germany's most popular locations and showed how easy it is to remove unwanted elements."
Promotional teams demonstrated the tool to tourists on site, highlighting the benefits of the new Galaxy S24 Ultra. The campaign left a lasting impression on people's hearts as the first to promote disposal.
Samsung Campaign
Passersby who sneak into that iconic travel photo, a traffic sign that inevitably appears in the background of a selfie... scaffolding that intrudes on a city panorama—all these objects can be removed from photos taken with Samsung phonesthanksto a new feature, and the company has announced this by deleting its own ads from users' snapshots.
For its part, the agency highlights the innovative nature of the campaign. "Our 'Annoying Ads' campaign highlights how the new Galaxy S24 Ultra is revolutionizing smartphone photography with the help of AI, with a guerrilla campaign that is just as revolutionary,"said Benjamin Merkel, Executive Creative Director at Leo Burnett.
As the agency shared in a video, the annoying posters,bothon trucks and carried by people, displayed messages such as "You may not like this ad, but you'll love how easy it is to delete it," or "This is an annoying ad for a tool that helps you remove annoying ads like this annoying ad from your photos."
With this campaign, they not only captured the most popular places in Germany, but also caught the attention of a wide target audience,"said Mario Winter, Vice President of Marketing at Samsung, according toLittle Black Book.
In an entertaining way, we inform you about the possibilities and necessity of our object draft and show you how easy it is to remove unwanted elements.
https://anunciart.com/por-que-es-tan-exitoso-el-marketing-deportivo/
Without a doubt, it is one of the smartest and simplest ways to create advertising that has a fun, truthful, and effective impact on society, since "contaminated" photos almost always occur in street situations, making it very easy for this situation to fit in with people's everyday lives around the world.
