In what has been described by the brand as the "largest marketing investment in its history," Puma aims to position itself in the field of sports performance. This is how the strategy to "elevate" the brand is being carried out. "Our new global brand campaign is PUMA's largest marketing investment inits history." Read more
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Coca-Cola's marketing and advertising strategy often involves launching special editions of its cans. On this occasion, the famous Coca-Cola cans with people's names written on them or containing messages of hope were very well received. Now they are teaming up with Marvel to launch a series of collectible illustrated cans withdifferent designs. Read more
Harland Sanders, better known as Colonel Sanders, founder of Kentucky Fried Chicken (KFC), is one of the most successful stories and has inspired many entrepreneurs to generate profits, primarily because success came to him at an advanced age. We know that KFC is one of the food franchiseswithRead more
In Chicago, hot dog establishments often don't give enough ketchup or don't give any at all. This is because the makers of this tasty food consider it sacrilegious to put sauce on a sausage, but there are many consumers who like to put ketchup on theirs. Andthat's why... Read more
Nowadays, brands and various products seek to make an impact in different ways, which is why they have taken on an important role in purchasing decisions. By partnering with influencers, brands have found a productive way to sell. Influencers have gained enormous relevance thanks to their simple wayofRead more
The Paris Olympics are just around the corner and will represent the largest media investment in history for Nike. Nike, the sportswear and sporting goods giant, has announced that the amount it will invest in the Olympic Games will exceed any investment made in history.Read more
This Children's Day will have a different flavor than last year thanks to Benedetti's pizza, which has announced an irresistible promotion offering two pizzas for the price of one. Taking advantage of this date is a clear and great opportunity to make emotional connections with their customers, which is why they have responded by offering this promotion. The sectorofRead more
How are sales leads generated and deals closed in companies? You have probably heard of Outbound Digital Marketing, a traditional strategy that has been the cornerstone of marketing for decades, although this has changed over the years. Inbound has gained a lot ofmomentum. Read more
One of Mexico's most beloved characters is coming to the leading healthy and natural food chain. Nutrisa is releasing a collectible cup featuring the iconic children's character. The promotion was announced on the brand's social media accounts. To get your hands on one of these cups, all you have to do is purchase a product from this brand.Read more
Novak Djokovic, Venus Williams, and Jeon Somi are just some of the stars who star as ambassadors for Lacoste's newest brand, "Play Big." In this new commercial, the crocodile brand explores uncharted territory and puts art at the center of everything. Play Big is the new campaignthat... Read more