In the eighth year that Pepsi and UEFA are celebrating the Champions League Final with an opening show, Lenny Kravitz will be responsible for delighting fans with his music at the kick-off show at Wembley on June 1.
The Grammy Award-winning artist, known for his vibrant stage presence and countless hits, has been captivating audiences for decades with his unmistakable style and engaging stage presence.
Kravitz, who was recently honored with a star on the Hollywood Walk of Fame, has been focused on his highly anticipated new album, Blue Electric Light, which is generating great expectations among his fans and critics ahead of its May 24 release, just one week before the UEFA Champions League Final kick-off show presented by Pepsi.
Lenny Kravitz stars in the Champions League Final
I can't wait to perform at the Pepsi kick-off show for the UEFA Champions League Final in London, a city that holds a special place in my heart. It's going to be a fantastic show before a final that means so much to so many of us. I'm excited to show you everything we have in store," said Kravitz.
Pepsi has released a short film titled 'Wembley Is Blue | Lenny Kravitz x UCL Final Kick Off Show by Pepsi'. In this short film, we hear the unmistakable echoes of the UEFA Champions League anthem as Lenny Kravitz slowly walks through the tunnel at Wembley Stadium, paintbrush in hand, covering the walls in blue as he makes his way to the pitch at Wembley Stadium.
The rock star can be seen walking past the majestic UEFA Champions League trophy before stepping onto the stadium's famous turf, and the camera reveals a blue mural of his face.
The Pepsi and UEFA musical show
"As a brand with a long history in both music and soccer, we are proud to bring together millions of viewers from around the world once again in the host city and bring one of the most iconic names in music for an electrifying live performance from the iconic Wembley Stadium in London as the home of music, sports, and entertainment," said Eric Melis, Vice President of Global Brand Marketing for Pepsi at PepsiCo.
The Kick Off Show by Pepsi for the UEFA Champions League Final will be hosted by a legend of the music industry who will bring unparalleled dynamism and energy to the show. Lenny Kravitz is someone who always gives his all and promotes love and humanity in his work. He lives by our "Thirst for More" philosophy, which celebrates the desire to live life to the fullest, so we can't wait to see how fans react to this once-in-a-lifetime show," added Melis.
The Kick Off Show presented by Pepsi for this year's UEFA Champions League final will ignite fan excitement when legendary rock and roll icon Lenny Kravitz takes the stage to deliver one of his signature performances ahead of this year's UEFA Champions League final. Our long and fruitful partnership with Pepsi fills us with pride, as we work together to make this highly anticipated match on the soccer calendar even more memorable and entertaining for those attending Wembley and other fans around the world," added Guy-Laurent Epstein, UEFA's Chief Marketing Officer.
Fans will be able to watch the kick-off show on their local station and on UEFA's official YouTube channel.
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