The company's strategy is "A world without waste, " and it seeks to promote the idea that sustainability is a collective responsibility and encourage recycling on a massive scale.
Coca-Cola revamps its iconic logo to promote recycling, demonstrating its commitment to sustainability. This campaign was developed by WPP Open X, led by Ogilvy New York and supported by Ogilvy PR.
The global OOH campaign launches first in Latin America Coca-Cola uses its iconic, globally recognized logo to inspire people to recycle in its new OOH campaign, 'Recycle Me'.
Brands must lead by example
Today, brands have become benchmarks for consumers, transcending beyond simply offering products or services. Increasingly, buyers are looking for brands that not only provide quality and value, but also reflect their values and concerns, especially with regard to sustainability and social responsibility.
In this context, sustainable practices have become a central element in brand strategy. From waste reduction to the use of recyclable materials and renewable energy, companies are taking concrete steps to minimize their impact on the environment.
This concern for sustainability not only responds to market demand, but also reflects a genuine commitment to preserving the planet.
Recycle Me Campaign Coca-Cola
Other brands, such as Bachoco and Agua Santa María, are implementing certain strategies that benefit both consumers and the planet.
By aligning their actions with shared values and global concerns, brands can not only increase their relevance in the market, but also contribute significantly to building a more sustainable and equitable world.
Coca-Cola is currently the leading recycler of food-grade PET, and to achieve this, it has had to work on infrastructure, packaging innovation, eco-design, waste prevention, and promoting a culture of recycling.
This campaign will be visible in several countries:
The creative pieces will be displayed on numerous OOH and DOOH sites in Argentina, Brazil, and Mexico, as well as in print advertising and on social media.
The pieces were created by extracting images from the logo on the actual crushed cans. Using a variety of techniques such as mechanical presses and vacuum cleaners, the cans were crushed to give the drink's logo a twist.
The project uses a different logo for each OOH execution, mimicking the different ways people crush their cans before recycling them. A film documenting this process will be released later this month.
The pieces were created by extracting images from the logo on the actual crushed cans. Using a variety of techniques such as mechanical presses and vacuum cleaners, the cans were crushed to give the drink's logo a twist.
The project uses a different logo for each OOH execution, mimicking the different ways people crush their cans before recycling them. A film documenting this process will be released later this month.
