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Advertising requires constant evolution in order to stand out in a market saturated with messages. Advertising on digital screens offers a variety of benefits for companies looking to increase their visibility and reach their target audience in a clear, attractive, and effective way. Some of the main benefits of advertising onscreensRead more

Thanks to existing technological possibilities, you can stay up to date and also gain a significant advantage over your competition through Artificial Intelligence, as this is a fundamental pillar in this landscape thanks to the number of tools it offers. These not only optimize daily tasks, but also... Read more

The world of marketing is full of interesting moments, from success stories and innovative and entertaining ideas to reflections on the influence of marketing. For this reason, the film industry has sought on more than one occasion to capture stories capable of influencing marketing professionals, as well as becoming a unique way tolearn. Read more

This is measured with the five senses. Sixty years ago, when outdoor advertising first appeared, there were very few formats, such as billboards and a few creative ideas. Over the years, this has changed and evolved, obviously due to the technological advances that exist today. This subjectis... Read more

Profeco has released a new analysis of the best dog food by thoroughly reviewing various brands available in Mexico since 2023, and here we share some points to consider. This analysis, conducted by the Federal Consumer Protection Agency (Profeco) in its Consumer Magazine, covered the study of 46 brandsofRead more

Pedestrian billboards offer a great service to the community, as they have become a highly impactful medium and a new way of placing advertising. In addition, the message is direct for both pedestrians and motorists, thanks to their location on main avenues. In addition to the advertising message,Read more

The Chinese company is entering the world of electric cars. Xiaomi has launched a car called SU7, and it has been a tremendous success. Loyal fans have placed around 90,000 pre-orders in just 24 hours since its release. The SU7 is 100% electric, asannounced. Read more

Artificial intelligence has burst onto the current advertising scene with such force that it has begun to redefine multiple processes. Delving deeper into marketing and advertising, processes have been initiated that were previously only thought possible in movies, but are now a tangible reality. An example of this is... Read more

McDonald's subsidiary in Japan has surprised the whole world by launching a French fry scent. It is well known that French fries are a delicious treat worldwide, thanks to their unique and unmistakable flavor, crispy texture, and above all, their fascinating aroma, which is what this article is about. This scentdefinitelyRead more

Thanks to a recent study conducted by JCDecaux, it has been revealed that the age of passengers has decreased; they tend to be younger now and have greater economic means than the average population. Similarly, business travel has increased compared to previous times. Airports arepart of... Read more