Awards for the best in the OOH advertising sector

By Anunciart | Publicidad | 0 comment | 19 abril, 2024 | 0

With the arrival of the second edition of the OOH Awards, the best in the OOH advertising sector were honored. These awards recognize outstanding achievements in the Out Of Home advertising industry, highlighting the evolution and continued growth of the advertising industry in Latin America.

These awards have given greater visibility to advertising in Mexico, something that had often been requested by leading figures in outdoor advertising. They have been very beneficial, as they have delivered on their promise to be a unique space for knowledge, debate, and networking.

The Alooh Awards, held at the Hyatt Regency Mexico hotel, began by presenting the Raising Staraward to Victor Cattan, CEO of Cattri, for his contribution to OOH through more than 7,000 digital and print advertising states, leaving a notable mark on the improvement of audience products through quality and experience.

Award for the best creative campaign

This was the first category of the night, and it was Alooh who recognized the work behind major advertising campaigns that managed to attract the attention of audiences thanks to their creativity.

First and third place went to Dentsu Creative with the participation of Grupo Vallas, who chose to focus on HBO's adaptation of "The Last of Us," placing a billboard in Mexico City that quickly caught the public's attention and went viral in a matter of minutes on social media.

The second award went to Inicative thanks to its campaign focused on the movie "Barbie," considered the highest-grossing film of 2023, as they managed to make indoor advertising uniquely showcase the famous doll's promotional materials.

OOH sustainability campaign

This category went to Hezagono, a Brazilian advertising agency that stood out thanks to its project with Heineken, which promotes environmental protection, social responsibility, and bottle recycling.

The second prize went to the Mexican campaign between BioBox and Garnier, which set up plastic recycling centers in Mexico City and collected enough material to recycle and turn into art in collaboration with a workshop of artisans who created unique pieces linked to Mexican culture.

Thirdly, the Colombian agency Market Medios managed to install LED screens as billboards displaying the amount of energy saved compared to other everyday activities that contribute to air pollution.

LED screens

Campaign with technological interaction

Once again, the nominees for the awards were advertising agencies from Brazil, Mexico, and Colombia, which successfully implemented digitalization in creative ways, including their audiences to be part of an innovative experience.

Third place went to Brazilian marketing agency Amplify, which teamed up with Pacífico beer to combine exercise and technology in a single advertising element, with the aim of creating a unique experience.

Second place went to Isa Corporativo's "Recordando," which took the Day of the Dead tradition to the next level with the help of augmented reality, bringing portraits of participants' loved ones to life through animation.

Firstly, Altermark managed to combine fanaticism, technology, and Bad Bunny's music in a major campaign that was closely linked to social media, using street furniture with some lyrics from the Puerto Rican singer's songs, which ended with a competition to win tickets for the concerts in Bogotá.

Trophies