Artificial intelligence has managed to catapult one of the most successful techniques in email marketing, which has benefited from a radical transformation, all thanks to the emergence of artificial intelligence in the process. This new technology has created a new paradigm in communication between companies and brands and their frequent customers.
Integrating Artificial Intelligence into the email marketing process has enabled a personalized, automated, and highly effective experience. This practice is becoming increasingly common among companies, with various studies reporting that 42% of companies are already using AI in their activities.
In addition to this, it is estimated that this adoption will continue to increase, reaching 50% usage in the next two years, as the advantages of Artificial Intelligence in email marketing are numerous, for example, personalization, which is one of the keys to a successful campaign.
Artificial intelligence allows you to segment audiences more accurately, analyze their behavior, and send personalized messages tailored to their interests and needs, resulting in a significant increase in open rates, clicks, and conversions, which is ultimately the goal.
Another major benefit of artificial intelligence is automation, since it means that repetitive tasks no longer have to be performed by a person, thus removing distractions from other tasks that require more human input, such as the creation of new products.
Campaign analysis
Artificial Intelligence allows us to obtain valuable information about the behavior of subscribers or consumers, adding their preferences and what they do with this information. This data is essential for improving segmentation and thus creating much more interesting and relevant content for consumers.
Customer demand for personalization has driven this practice, with 78% of consumers expecting to receive personalized emails, prompting them to seek out this type of content.
Estimates indicate that 63% of marketers are using artificial intelligence to automate their tasks and the emails they send. Artificial intelligence in this area allows for greater depth, precision, and efficiency when performing these types of tasks.
Artificial Intelligence Mailing
Through Artificial Intelligence, it is possible to anticipate which content and offers will be most effective in converting a subscriber into a customer. This allows companies to design much more efficient strategies and campaigns, leading to much better results.
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The exchange of information
Artificial intelligence enables synergy between customer data and comprehensive tracking, allowing customers to be tracked in detail to obtain valid and detailed insights into preferences and habits through this data. Artificial intelligence identifies the most relevant offers for each customer and determines when to send them.
Artificial intelligence also allows you to expand your customer contacts through various channels, such as text messages, push notifications, and various means of communication, all in an automated and highly personalized way.
Artificial intelligence is applied to different stages of email marketing.
An Artificial Intelligence tool can, for example: personalize messages based on specific commands (prompts), suggest email subjects, create email templates, perform A/B testing to improve conversion rates, and more.
This technology allows for the creation of smarter, more targeted campaigns in less time. Today, we are going to analyze all of these optimization possibilities.
How many times have you used ChatGPT? (Note that I didn't askifyou've used it.) What about DALL-E2? Or Midjourney? Every little aspect of marketing can now be optimized, improved, and accelerated thanks to Artificial Intelligence.
The current state of email marketing with Artificial Intelligence
The future is already here, and has been for some time. It may surprise you, but many of the processes that make email marketing campaigns work on a daily basis are already based on Artificial Intelligence.
Can Artificial Intelligence be the personal assistant for most email marketing professionals?
Here are some of the processes you probably interact with often:
- Spam detection;
- mail delivery and filtering;
- smart writing;
- optimized shipping times;
- product recommendations;
- generation of email subject lines.
Now let's take a closer look at how Artificial Intelligence tools enhance our email marketing experience.
This can be clearly observed through SPAM detection. Spam filters are present in virtually all email providers, scanning every incoming message for any questionable content and identifying risky sending patterns.
Their job is to prevent invalid email addresses from entering inboxes, ensuring that only the most relevant messages are received.
How does Gmail decide which Uber Eats message deserves to go to the "Promotions" folder or the "Spam" folder, never to see the light of day? There is still a long way to go.
However, even such a basic application of AI-based software for email validation significantly improves our perception of email deliverability, as well as the user experience of email services such as Gmail.
Filter by category
Gmail (like other providers) now takes on more responsibility in managing our inboxes and even sorts emails for us.
The algorithm still relies on the user assigning custom labels and often confuses important emails with "Everything else," but 9 times out of 10 it gets it right, saving us valuable minutes every day.
Google's AI even goes one step further by automatically sorting your inbox into "Important," "Social," or "Promotional" emails.
It may not help professionals achieve their email marketing campaign KPIs, but it certainly helps the end user!
