On August 20, we experienced a very special night at Big Bola Antea, Querétaro. After weeks of preparation and much excitement, we officially launched the seventh edition of Inspiración Alternativa, an edition that represents much more than just a new issue... it represents evolution, perseverance, community, and teamwork. This is not just any edition.It is... Read more
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Outdoor LED screens feature self-diagnostic systems, content monitoring, audience monitoring, remote on/off switching, interactive services, among many other developments. Many years ago, advertising was done in print and was boring, and you could only see one image per billboard. With the advent of LED screens,theRead more
First of all, what are LED screens? Well, LED screens are monitors made from Light Emitting Diodes, also known as LEDs. These alternatives are in high demand because they allow information and advertising to be displayed in such a way that the message can be seen bylarge numbers of people. Read more
Working with screens to achieve more sales is the goal of all brands and companies. Being able to sell is the main priority for all teams, and we know that everyone is interested in this. The common good and the growth of the company depend on it, which is why, as wellas... Read more
⚖️OOH vs DOOH, the preference for static or traditional advertising has returned strongly to outdoor media, with brands opting this year to reinforce their branding with a permanent presence on public roads. For example, they mention that in Peru they continue to fail to take advantage of the benefits of the hashtag #DOOH, starting with the basics, the hashtag #advertisement.Read more
This brand collaboration between Pepsi and several famous artists such as Britney Spears, Beyoncé, Pink, and Enrique Iglesias resulted in a cover of Queen's classic song "We Will Rock You," which was a huge hit for the already famous beverage brand. The aim was to capitalize on theimpactRead more
Hawkers, the well-known international sunglasses brand, continues its commitment to the urban music scene and adds global rap star Trueno to its list of ambassadors. Hawkers and the Argentine singer and freestyler are preparing a selection of sunglasses that the artist has personally chosen "to accompany meduring..." Read more
L'Oreal is working closely with artificial intelligence on bio-printed skin that can "feel." In its AI marketing laboratory called CreAItech, this "skin" is similar to human skin and allows cosmetics to be tested without the use of animals. It can also be replicated in different typesof... Read more
Netflix, the leading streaming platform, has been recognized as the best advertiser of the year for its unparalleled campaigns at the prestigious Ibero-American Advertising Communication Festival. Of course, they have taken advantage of this platform to create commercials with diverse themes, just as Netflix does with the categories available on its platform. Thisaward... Read more
Gatorade, the sports drink created under the wing of PepsiCo, has launched an innovative outdoor campaign on Avenida Paulista in São Paulo (Brazil). It consists of an interactive panel called 'BPM Pay' that measures heart rate and promotes hydration among 'urban athletes', according to the brand. It also offers participantstheRead more