McDonald's in Sweden has created a campaign in which users of the fast food chain's app can earn rewards for properly disposing of the trash they generate when eating. McDonald's is aware that today, 15% of all trash comes from takeout food packaging and,Read more
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Suburbia began as a department store selling clothing, footwear, and accessories for the whole family, and since then we have been known for immediately adopting international fashion trends at affordable prices. It has been around for less than 50 years throughout Mexico. The boom of this store in Mexico has been such that...Read more
Adidas, the brand with the three stripes, reported that its sales increased thanks to all the products it offers. The German sports brand recognizes the importance of not relying exclusively on its footwear lines, focusing instead on expanding the popularity of its iconic Samba, Gazelle, and Spezial sneakers, which havebeenRead more
On May 4, Star Wars Day, Apple released a three-minute commercial called "Find Your Friends" to celebrate the iconic date. Produced in-house by Apple and directed by acclaimed filmmaker Kim Gehrig, the commercial follows a young man dressed as a Mandalorian, played by Owen Jardiniano, as he searches for his friendsin... Read more
One of the world's largest entertainment companies, Cirque du Soleil Entertainment Group, has announced a partnership with Epson, the global leader in projection and printing technology, which has been named its official projector partner. With the aim of redefining and relaunching the experience insituations... Read more
Bacardi and the Cuban singer are implementing a strategy that seeks to leverage the popularity and reach of well-known figures to enhance the brand's image and connect with wider and more diverse audiences. This is particularly significant for several reasons. First, it marks the first foray by Cabello, aGrammy-nominated artist.Read more
Calvin Klein's sales skyrocketed at the same time they announced their collaboration with BTS singer Jungkook, who is the brand's new ambassador and model. Thanks to his collaboration with the brand, sales increased significantly. As BTS is aK-Pop group... Read more
One of the best-selling spicy products today is Flamin' Hot, which has quickly gained popularity in the market thanks to a blend of flavors that make it unique and highly addictive. Now these products have arrived in Spain. But they have been so spicy thatPEPSICO... Read more
Artificial intelligence has managed to catapult one of the most successful techniques in email marketing, which has benefited from a radical transformation, all thanks to the emergence of artificial intelligence in the process. This new technology has created a new paradigm in business andbrand communication.Read more
It is crucial for companies to identify the best times to increase investment in marketing and advertising for several fundamental reasons. First, to take advantage of opportunities and identify opportune moments to increase advertising investment, allowing them to capitalize on unique opportunities such as launching new products. Investing more in advertising and marketing helps them stand out from the competition.Read more