As an experiential marketing strategy, singer Kenia Os surprised everyone by giving a concert in the subway in Monterrey. No one knew about it, so she ended up turning a car on line 1 into the stage for an unexpected party. As the train approached the Parque Fundidora station,passengersRead more
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On April 22, Starbucks, the coffee, beverage, and dessert chain, announced that it will launch a new collection of retro-style cups via its TikTok account. The American coffee shop reported that this new launch will be unique and original. The intention is to giveconsumersRead more
It all started with simple T-shirts and other promotional items in the 20th century, and has now become a cultural phenomenon that is deeply rooted in contemporary fashion. T-shirts with logos, shirts, pants, and other items can be found in virtually any store. These items, most of which began aspromotional giveaways, have become a staple of contemporary fashion.
This year Burger King celebrates 70 years of activity since its founding in Miami, Florida. The fast food chain was the first fast food chain to offer grilled burgers instead of fried ones, which made them more appealing in terms of quality, with the Whopper being one of themostRead more
Burger King is making its presence felt. On April 10, the United Kingdom celebrated "Siblings Day," and the fast-food brand has remembered older siblings by launching a campaign called "Long live the King," which deals with what many people experience: the dethroning of the king.ThisRead more
Donut promotion The famous donut brand announced that today there will be a 50% promotion on one of its products. This was announced on its social media accounts, and consumers will be able to enjoy this product, which is the star of this donut chain. They also explained inthe Read more
The singer-songwriter's global marketing impact has gone beyond music; she also has a significant and powerful economic reach. The winner of 14 Grammys has transcended the boundaries of the industry and become a benchmark for what marketing is today. TheartistRead more
Tourism marketing, as we mentioned earlier, is constantly changing and evolving, which is why it is important to review it. If it is not updated, any business or company could miss out on significant and beneficial growth opportunities. The same is true for tourism marketing, especially in the current climate. Whatis it? Read more
Today's solar eclipse was truly special, and various brands took advantage of this event. Companies such as Disney+, Google, Krispy Kreme, Pizza Hut, and SunChips were among those that didn't want to miss this unique opportunityto... Read more
Artificial Intelligence is transforming political campaigns, as can be seen in the 2024 elections in Indonesia, where one of the candidates is using AI-generated cartoons to appeal to Generation Z, altering his electoral image. This tool is not limited to the creation of campaign art, it is also usedtoRead more