Outdoor LED screens feature self-diagnostic systems, content monitoring, audience monitoring, remote power on/off, interactivity services,
among many other developments.
Many years ago, advertising was done in print and was boring, and you could only see one image per billboard. With the advent of LED screens, the situation has changed radically. Our screens are installed in open spaces with high foot traffic.
One of the main attractions of our outdoor LED screens is the ability to display multiple content and update it in real time, allowing you to react to market changes. Updates are visible in seconds.
Weather conditions, including sun, rain, wind, and pollution, mean that our outdoor LED screens must meet special requirements that do not affect the quality of the final product.
Not only are there fixed screens, but there are also mobile screens.
Not only are fixed screens dominating the market, mobile screens are also making their mark. For example, Coca-Cola installed a screen in Bogotá, Colombia, on one of the busiest avenues, where there is heavy traffic congestion, resembling a drive-in theater.
In this case, the mobile screen was used to show one-minute films, while 250,000 free samples of the new soft drink were handed out to people driving through the area.
With these types of screens, and thanks to an agreement reached with FIFA, they promoted the Under-20 World Cup in the Colombian cities that served as host cities.
We have high-quality mobile screens on which you can watch perfectly clear videos, as I will show you below.
https://anunciart.com/pantallas-publicitarias-un-gran-metodo-de-exposicion/
LED screens make your outdoor advertising stand out
The dynamism of advertising and how it is reflected on the screen is one of the keys to this advertising device. This process is very attractive and simple, and the user experience is quite interactive, offering complete information about any product or brand you want, depending on the company and/or sector for which it is installed.
These totems are ideal for busy spaces, thanks to the angles from which they can be viewed. The content they display can be efficiently managed at any time, allowing you to control the content at any time of day and on any date.
A well-designed and strategically placed advertising totem can make all the difference to your marketing strategy. Whether you want to increase your brand visibility, promote a product, or generate interaction with your target audience, an advertising totem offers an effective and eye-catching solution.
Without going any further, outdoor advertising is enjoying a sweet moment, in a year in which advertising investment in Spain recorded a figure of €12.7 billion throughout 2023, representing an increase of 4% compared to the results for 2022, according to InfoAdex.
The growth of this medium is mainly driven by the more digital supports of outdoor advertising, such as LED screens or indoor furniture in spaces such as shopping centers.
The dual use of these totems is also extremely helpful, since in addition to promoting your brand externally, they are a way to decorate spaces, making them more attractive to people passing through that area.
What should the content of an outdoor advertising campaign be like?
Content that adds value for users also plays a big part in the success of a campaign. And when it comes to outdoor advertising, digitization opens up a whole new range of possibilities for connecting with users and surprising them. Working withdatacombined with innovation can lead to unique experiences.
To achieve this, IAB Spain highlights four fundamental pillars:
- Immediacy. Workingwith programmatic advertising allows for greater content adaptation. This must also be reflected in the content being displayed in real time and adapting to the environment.
- Dynamism. Usingvideo instead of static creatives can help the message resonate more easily with the audience.
- Segmentation.In outdoor advertising, a campaign can be segmented according to parameters such as geographical area. It can also be segmented based on the time of day or traffic.
- Interactivity. Engagingusers with an advertisement also helps to connect with them. In this regard, leveraging social media,gaming, or any mobile application can be very useful.
However, beyond these four pillars, there are a number of characteristics related to creative content design that can contribute to the success of the campaign. For example, easy identification of the product or the choice of a clean and legible font. The use of subtle movements should also be considered.
Applying all these premises and taking into account the creative and innovative spirit of professionals in the sector, digital outdoor advertising is sure to become increasingly relevant.
