Hawkers, the well-known international sunglasses brand, continues its commitment to the urban music scene and adds global rap star Trueno to its list of ambassadors. Hawkers and the Argentine singer and freestyler are preparing a selection of sunglasses that the artist has personally chosen "to accompany meduring..." Read more
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Old Spice bursts onto the techno music scene, encouraging concertgoers to raise their arms fearlessly to the beat. The brand has launched a special edition that promises long-lasting freshness so you can enjoy Tomorrowland to the fullest. Tomorrowland is theessenceRead more
L'Oreal is working closely with artificial intelligence on bio-printed skin that can "feel." In its AI marketing laboratory called CreAItech, this "skin" is similar to human skin and allows cosmetics to be tested without the use of animals. It can also be replicated in different typesof... Read more
Gatorade has just revived the campaign that has been most successful in its history, bringing back the slogan "Is in you?" It was in the 1990s and early 2000s when this slogan, along with "Be like Mike," became the most iconic slogans created thanks to advertising in the sports industry.BothRead more
Netflix, the leading streaming platform, has been recognized as the best advertiser of the year for its unparalleled campaigns at the prestigious Ibero-American Advertising Communication Festival. Of course, they have taken advantage of this platform to create commercials with diverse themes, just as Netflix does with the categories available on its platform. Thisaward... Read more
Gatorade, the sports drink created under the wing of PepsiCo, has launched an innovative outdoor campaign on Avenida Paulista in São Paulo (Brazil). It consists of an interactive panel called 'BPM Pay' that measures heart rate and promotes hydration among 'urban athletes', according to the brand. It also offers participantstheRead more
The hamburger chain Carls JR Mexico excited its followers by announcing the return of its iconic promotion of hamburgers for $1 peso. This tradition has become a classic part of International Hamburger Day, celebrated every May 28. Through its social media accounts, therestaurant chainRead more
In the eighth year that Pepsi and UEFA are celebrating the Champions League Final with an opening show, Lenny Kravitz will be responsible for delighting fans with his music at the kick-off show at Wembley on June 1. The Grammy-winning artist, known for his vibrantstage presence,Read more
In today's advertising world, two factors are working hand in hand: creativity and artificial intelligence, with its promise of efficiency, data analysis, and ability to predict market trends. Human creativity, with its recklessness and wild ideas, has been the workhorse ofthe industry. Read more
For the launch of its new MACximal makeup and lipstick line, cosmetics brand MAC held an eye-catching and unique event in the center of Madrid, in Plaza Callao, which was also broadcast live on the Callao City Lights screens. This event took place at the endof... Read more