In the eighth year that Pepsi and UEFA are celebrating the Champions League Final with an opening show, Lenny Kravitz will be responsible for delighting fans with his music at the kick-off show at Wembley on June 1. The Grammy-winning artist, known for his vibrantstage presence,Read more
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In today's advertising world, two factors are working hand in hand: creativity and artificial intelligence, with its promise of efficiency, data analysis, and ability to predict market trends. Human creativity, with its recklessness and wild ideas, has been the workhorse ofthe industry. Read more
For the launch of its new MACximal makeup and lipstick line, cosmetics brand MAC held an eye-catching and unique event in the center of Madrid, in Plaza Callao, which was also broadcast live on the Callao City Lights screens. This event took place at the endof... Read more
McDonald's in Sweden has created a campaign in which users of the fast food chain's app can earn rewards for properly disposing of the trash they generate when eating. McDonald's is aware that today, 15% of all trash comes from takeout food packaging and,Read more
Suburbia began as a department store selling clothing, footwear, and accessories for the whole family, and since then we have been known for immediately adopting international fashion trends at affordable prices. It has been around for less than 50 years throughout Mexico. The boom of this store in Mexico has been such that...Read more
Adidas, the brand with the three stripes, reported that its sales increased thanks to all the products it offers. The German sports brand recognizes the importance of not relying exclusively on its footwear lines, focusing instead on expanding the popularity of its iconic Samba, Gazelle, and Spezial sneakers, which havebeenRead more
On May 4, Star Wars Day, Apple released a three-minute commercial called "Find Your Friends" to celebrate the iconic date. Produced in-house by Apple and directed by acclaimed filmmaker Kim Gehrig, the commercial follows a young man dressed as a Mandalorian, played by Owen Jardiniano, as he searches for his friendsin... Read more
One of the world's largest entertainment companies, Cirque du Soleil Entertainment Group, has announced a partnership with Epson, the global leader in projection and printing technology, which has been named its official projector partner. With the aim of redefining and relaunching the experience insituations... Read more
Bacardi and the Cuban singer are implementing a strategy that seeks to leverage the popularity and reach of well-known figures to enhance the brand's image and connect with wider and more diverse audiences. This is particularly significant for several reasons. First, it marks the first foray by Cabello, aGrammy-nominated artist.Read more
Calvin Klein's sales skyrocketed at the same time they announced their collaboration with BTS singer Jungkook, who is the brand's new ambassador and model. Thanks to his collaboration with the brand, sales increased significantly. As BTS is aK-Pop group... Read more