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Home Archive by category "Estrategia Digital" (Página 2)
Apple

Apple unveils its incredible robot—the future is already here

By Anunciart | Estrategia Digital | 0 comment | 10 junio, 2024 | 1

Apple's intelligent robot would be capable of performing household tasks such as tidying up, washing dishes, or controlling the home. Apple is reportedly working on a revolutionary new project: manufacturing an intelligent robot with artificial intelligence that is capable of figuring out how to move and act around the home. Humanoid robots havebeenRead more

Advertising

There are significant differences between static advertising and digital advertising.

By Anunciart | Estrategia Digital | 0 comment | 7 junio, 2024 | 0

⚖️OOH vs DOOH, the preference for static or traditional advertising has returned strongly to outdoor media, with brands opting this year to reinforce their branding with a permanent presence on public roads. For example, they mention that in Peru they continue to fail to take advantage of the benefits of the hashtag #DOOH, starting with the basics, the hashtag #advertisement.Read more

Pepsi

Pepsi and We Will Rock You: one of the most profitable campaigns

By Anunciart | Estrategia Digital | 0 comment | 4 junio, 2024 | 2

This brand collaboration between Pepsi and several famous artists such as Britney Spears, Beyoncé, Pink, and Enrique Iglesias resulted in a cover of Queen's classic song "We Will Rock You," which was a huge hit for the already famous beverage brand. The aim was to capitalize on theimpactRead more

Hawkers

Hawkers teams up with rap star Trueno to launch its new collection

By Anunciart | Estrategia Digital | 0 comment | 3 junio, 2024 | 0

Hawkers, the well-known international sunglasses brand, continues its commitment to the urban music scene and adds global rap star Trueno to its list of ambassadors. Hawkers and the Argentine singer and freestyler are preparing a selection of sunglasses that the artist has personally chosen "to accompany meduring..." Read more

Old Spice

Old Spice launches Tomorrowland Special Edition

By Anunciart | Estrategia Digital | 0 comment | 3 junio, 2024 | 0

Old Spice bursts onto the techno music scene, encouraging concertgoers to raise their arms fearlessly to the beat. The brand has launched a special edition that promises long-lasting freshness so you can enjoy Tomorrowland to the fullest. Tomorrowland is theessenceRead more

Artificial Intelligence Beauty

Artificial intelligence assists new marketing

By Anunciart | Estrategia Digital | 0 comment | 31 mayo, 2024 | 1

L'Oreal is working closely with artificial intelligence on bio-printed skin that can "feel." In its AI marketing laboratory called CreAItech, this "skin" is similar to human skin and allows cosmetics to be tested without the use of animals. It can also be replicated in different typesof... Read more

Gatorade Caitlin Clark

Gatorade revives one of its most iconic campaigns with Michael Jordan

By Anunciart | Estrategia Digital | 0 comment | 30 mayo, 2024 | 0

Gatorade has just revived the campaign that has been most successful in its history, bringing back the slogan "Is in you?" It was in the 1990s and early 2000s when this slogan, along with "Be like Mike," became the most iconic slogans created thanks to advertising in the sports industry.BothRead more

Netflix

The best Netflix campaigns and why it was recognized as the best advertiser of the year

By Anunciart | Estrategia Digital | 0 comment | 30 mayo, 2024 | 0

Netflix, the leading streaming platform, has been recognized as the best advertiser of the year for its unparalleled campaigns at the prestigious Ibero-American Advertising Communication Festival. Of course, they have taken advantage of this platform to create commercials with diverse themes, just as Netflix does with the categories available on its platform. Thisaward... Read more

Gatorade

Gatorade billboards measure the heartbeats of passersby in Brazil

By Anunciart | Estrategia Digital | 0 comment | 22 mayo, 2024 | 0

Gatorade, the sports drink created under the wing of PepsiCo, has launched an innovative outdoor campaign on Avenida Paulista in São Paulo (Brazil). It consists of an interactive panel called 'BPM Pay' that measures heart rate and promotes hydration among 'urban athletes', according to the brand. It also offers participantstheRead more

Hamburgers

Carl’s Jr. announces sale of hamburgers for $1 peso

By Anunciart | Estrategia Digital | 0 comment | 21 mayo, 2024 | 0

The hamburger chain Carls JR Mexico excited its followers by announcing the return of its iconic promotion of hamburgers for $1 peso. This tradition has become a classic part of International Hamburger Day, celebrated every May 28. Through its social media accounts, therestaurant chainRead more

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