Blog

Carlos Rafael Mercado Casado The retail world is extremely competitive, and when it comes to commercial strategies, innovation is the key to staying relevant. One of the most successful examples in Mexico is Liverpool's "Venta Nocturna" (Night Sale), an event that has become a tradition for thousands of consumers and hascompletely transformedReadmore

Carlos Rafael Mercado Casado Instagram continues to evolve, maintaining its position as the leading platform for interaction between users, creators, and businesses. Meta's latest innovation is the introduction of a 5120 x 1080 px panoramic visual format, which opens the door to new possibilities for digital marketing.ThisRead more

Carlos Rafael Mercado Casado For two years, a commitment to clear, honest, and accessible information has been the cornerstone of Noticias Gobierno. On September 24, during its second year of operation, the portal reaffirmed this mission with a special event in Querétaro that brought together media outlets, partners, and collaborators.Read more

On August 20, we experienced a very special night at Big Bola Antea, Querétaro. After weeks of preparation and much excitement, we officially launched the seventh edition of Inspiración Alternativa, an edition that represents much more than just a new issue... it represents evolution, perseverance, community, and teamwork. This is not just any edition.It is... Read more

Embracing the spirit of this season, together with our Pepsi, we emphatically declare: It's Christmas already, why not? Why not? IT'S CHRISTMAS! This whimsical slogan sets the stage for a vibrant exploration, obviously in a Latin style. Celebrating illustrative trends, our team represented those special moments, surrounding us and giving them amodern twist. Read more

Outdoor LED screens feature self-diagnostic systems, content monitoring, audience monitoring, remote on/off switching, interactive services, among many other developments. Many years ago, advertising was done in print and was boring, and you could only see one image per billboard. With the advent of LED screens,theRead more

First of all, what are LED screens? Well, LED screens are monitors made from Light Emitting Diodes, also known as LEDs. These alternatives are in high demand because they allow information and advertising to be displayed in such a way that the message can be seen bylarge numbers of people. Read more

Working with screens to achieve more sales is the goal of all brands and companies. Being able to sell is the main priority for all teams, and we know that everyone is interested in this. The common good and the growth of the company depend on it, which is why, as wellas... Read more

⚖️OOH vs DOOH, the preference for static or traditional advertising has returned strongly to outdoor media, with brands opting this year to reinforce their branding with a permanent presence on public roads. For example, they mention that in Peru they continue to fail to take advantage of the benefits of the hashtag #DOOH, starting with the basics, the hashtag #advertisement.Read more

This brand collaboration between Pepsi and several famous artists such as Britney Spears, Beyoncé, Pink, and Enrique Iglesias resulted in a cover of Queen's classic song "We Will Rock You," which was a huge hit for the already famous beverage brand. The aim was to capitalize on theimpactRead more