One of Coca-Cola's most famous commercials is one that tries to see the bright side of things, showing a series of slightly crazy facts, such as that for every wall that exists, 200,000 "Welcome" mats are placed, or that while a scientist designs a new weapon,there are... Read more
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It is no secret that food companies always adapt their communication to extol the attributes and size of their products. This is nothing new, neither for those who work in marketing nor for consumers who are already accustomed to the fact that these companies' advertising does not correspond 100% to reality.That is why... Read more
This type of marketing seeks to connect with people quickly and effectively, which is why the French postal service launched a stamp with the scent of baguette to celebrate the 2024 Paris Olympics: an example of scent marketing. The launch of the stamp is part of a scent marketing strategy that seeks to connectwithRead more
Google is making some changes to its digital advertising options: there are new ad formats for more engaging and personalized experiences, such as "virtual try-on" and "3D ads," which allow users to see products on their bodies and from all angles. There are ads with videos and dynamic search experiences that offer morecomprehensive information.Read more
New sneakers fit into today's marketing world, as there is now a widespread trend that makes us understand that people no longer believe what we say; people only believe what we do. Millions are being invested in communication campaigns, advertising, and sponsorshipsacross the board. Read more
Being bald in Brazil has its perks. The Burger King hamburger chain delighted Brazilians who visited its restaurants with "The Bald Thru" type of baldness, giving away Whoppers. There are different types of baldness, such as "Magic 8 Bald" alopecia, which affects only andexclusively... Read more
Travel and tourism agencies currently face fierce competition, and customers are constantly evolving. Therefore, having a solid digital marketing strategy has become essential to stand out and capture the attention of travelers. That is why a carefully structured digital marketing strategy for tourism companiesallows themto... Read more
In what has been described by the brand as the "largest marketing investment in its history," Puma aims to position itself in the field of sports performance. This is how the strategy to "elevate" the brand is being carried out. "Our new global brand campaign is PUMA's largest marketing investment inits history." Read more
Harland Sanders, better known as Colonel Sanders, founder of Kentucky Fried Chicken (KFC), is one of the most successful stories and has inspired many entrepreneurs to generate profits, primarily because success came to him at an advanced age. We know that KFC is one of the food franchiseswithRead more
In Chicago, hot dog establishments often don't give enough ketchup or don't give any at all. This is because the makers of this tasty food consider it sacrilegious to put sauce on a sausage, but there are many consumers who like to put ketchup on theirs. Andthat's why... Read more