In the digital age we live in, where everyone is competing for our visual and auditory attention, brands are rediscovering something that goes beyond what we hear: touch. This is where haptic advertising comes in, a tool that is increasingly being promoted by the world of sensory marketing. Haptic advertisingis... Read more
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What's Coming in the New Visual Era Graphic design never stands still. It evolves with technology, collective emotions, and new consumer habits. As we move toward 2025, we see a fascinating mix of retro and futuristic, organic and digital, minimalist and maximalist. InthisRead more
If you have a brand or are starting a business, you have probably heard these terms, and although they are often used interchangeably, each one has a different function. Knowing and understanding this difference can completely change the way you grow your business. In this article, we explain what each one means, how they are connected,and... Read more
We live in an era where visual advertising reigns supreme, where a single second can determine whether someone remembers your brand... or forgets it forever. In such a competitive environment, it's not enough to simply "be there." What you need is high-impact advertising. Advertising that not only gets seen, but also makes an impact, connects, andsticks. Read more
With more than 14 years in the market, Anunciart is responsible for giving any brand, product, or service the necessary boost, with extensive experience in the field, boasting a portfolio of more than 100 brands and delivering visible and tangible results with each one. The method is basedon... Read more
Did you know that iPhone, iPad, and MacBook presentations always show the same time? Why does Apple have a tradition of 9:41? Whenever the Apple brand presents a new product, whether it's iPhones, iPads, or MacBooks, the screen shows that it's 9:41 AM. But this isn't the resultof... Read more
One of Coca-Cola's most famous commercials is one that tries to see the bright side of things, showing a series of slightly crazy facts, such as that for every wall that exists, 200,000 "Welcome" mats are placed, or that while a scientist designs a new weapon,there are... Read more
It is no secret that food companies always adapt their communication to extol the attributes and size of their products. This is nothing new, neither for those who work in marketing nor for consumers who are already accustomed to the fact that these companies' advertising does not correspond 100% to reality.That is why... Read more
This type of marketing seeks to connect with people quickly and effectively, which is why the French postal service launched a stamp with the scent of baguette to celebrate the 2024 Paris Olympics: an example of scent marketing. The launch of the stamp is part of a scent marketing strategy that seeks to connectwithRead more
Google is making some changes to its digital advertising options: there are new ad formats for more engaging and personalized experiences, such as "virtual try-on" and "3D ads," which allow users to see products on their bodies and from all angles. There are ads with videos and dynamic search experiences that offer morecomprehensive information.Read more