Blog

Carlos Rafael Mercado Casado In an environment where outdoor advertising seems to be reserved solely for large companies, Anunciart is launching a proposal that redefines the rules of the advertising industry: "One day is enough to shine brightly." For the first time, any person, business, or project can appear on screens andpoints. Read more

Carlos Rafael Mercado Casado Within the outdoor advertising ecosystem, billboards continue to be one of the most effective means of capturing the public's attention. Their presence in high-traffic areas, whether vehicular or pedestrian, makes them a strategic resource for positioning brands, creating brand awareness, and maintaining a presenceinRead more

Carlos Rafael Mercado Casado The retail world is extremely competitive, and when it comes to commercial strategies, innovation is the key to staying relevant. One of the most successful examples in Mexico is Liverpool's "Venta Nocturna" (Night Sale), an event that has become a tradition for thousands of consumers and hascompletely transformedReadmore

Carlos Rafael Mercado Casado In the world of airport advertising, strategic spaces are highly valuable: spaces where the audience consists of people in transit who are receptive to their surroundings and have longer exposure times. In Querétaro and othercitiesRead more

Carlos Rafael Mercado Casado In our modern world, attention has become the most valuable resource, which is why billboards continue to be one of the most powerful advertising formats for generating mass impact. Their size, strategic location, and visibility make them an extremely effective medium for capturing theviewer's gaze. Read more

Carlos Rafael Mercado Casado Instagram continues to evolve, maintaining its position as the leading platform for interaction between users, creators, and businesses. Meta's latest innovation is the introduction of a 5120 x 1080 px panoramic visual format, which opens the door to new possibilities for digital marketing.ThisRead more

Carlos Rafael Mercado Casado There is no doubt that outdoor advertising is one of the most effective tools for getting a message across to the desired audience at the right time. When discussing the most versatile and attractive forms this medium takes, MUPIs stand out in the conversation,as they are... Read more

Carlos Rafael Mercado Casado Consumer attention is increasingly difficult to capture in a world where constant movement prevails, and outdoor advertising continues to be a powerful means of connecting with people in their daily lives. Within this universe, billboards have managed to becomeaRead more

On August 20, we experienced a very special night at Big Bola Antea, Querétaro. After weeks of preparation and much excitement, we officially launched the seventh edition of Inspiración Alternativa, an edition that represents much more than just a new issue... it represents evolution, perseverance, community, and teamwork. This is not just any edition.It is... Read more

Por: Esteban Pérez Martínez Hoy más que nunca, las personas quieren conectar con marcas que tengan algo más que un buen producto. Quieren marcas responsables, honestas y comprometidas. En ese contexto, el marketing sostenible ha dejado de ser una tendencia para convertirse en un cambio necesario. Y no, no se trata solo de ponerle unaRead more