Thanks to static, dynamic, print, and digital media, we offer you a first-class advertising service in airports. Your brand will be seen by hundreds of passengers, as it will be strategically placed in the best cities in the country.
Placed in entrances, corridors, waiting areas, check-in areas, boarding areas, control tower, boarding gate, restrooms, baggage claim, and flight departure.
These strategic points are very visible and busy when boarding and traveling, as they are mandatory stops when checking in, boarding, and disembarking from the plane.
Similarly, this advertising can be printed in magazines, which are offered to passengers with the intention that they read or entertain themselves moments before their flight takes off.
Aviation advertising refers to the marketing strategies used by airlines and airports to promote their services and enhance the customer experience.
This type of advertising can include ads in in-flight magazines, event sponsorships, and digital campaigns aimed at capturing the attention of frequent and occasional travelers. It has been shown that at airports, people have a particularly open and positive mindset toward visual and auditory communication.
Therefore, with the increase in global air traffic, advertising in this sector has become essential to stand out in a competitive market and establish emotional connections with passengers.
Travel has been shown to calm people down, due to the excitement, the moment they are experiencing, and because it is a symbol of status and prestige. Advertising is considered part of the DNA of airports and the travel experience itself.
The airport offers a product's brand and image the ability to grow and become stronger, giving it unique positioning and reputation. In this environment, the brand is more exposed to high foot traffic from people who are receptive to advertising messages.
Airports offer key segmentation:
It is possible to run advertising campaigns with maximum segmentation within the airport itself to make a different impact, because it is known that there are different types of passengers and flights within the airport.
For example, there are:
- Domestic travelers
- International travelers
- Economy class
- Business class.
- Those who live in the city
- Those who are just passing through
Airport
Types of advertising media in airports
To choose the best type of advertising medium, you need to consider the available budget and the type of campaign, as well as the product or service and the objectives to be achieved.
The types of advertising media found in airports include:
MUPI
An Urban Information Display (MUPI) is an excellent advertising tool located on the street, usually at public transportation stops.
They can be harmoniously integrated into the environment without looking out of place, and three types of MUPIs can be used:
- The indoor MUPIs are located at the arrival carousels, as they are a mandatory passage for all passengers.
- Outdoor MUPIs, located in arrival areas and parking lots, are mandatory transit points for travelers and their companions.
- Digital MUPIs, which are advertisements with a 10-second rotation for up to four advertisers, are also located in the arrival areas.
Advertising totems
Advertising totems are an excellent call to action and are located both at the airport entrances and exits. They are also found in areas where the airport connects with other transportation systems, such as subway, train, or bus stations, whether in the airport arrival areas or in the airport departure areas leading to the destination city. Advertising totems are a very effective form of static advertising.
Fences
Billboards are highly visible advertisements, usually placed in outdoor areas of airports and public transportation stations, where people congregate. As outdoor advertising, billboards have a high impact and are very effective.
Murals
Like billboards, murals are highly visible advertisements located next to taxi and bus stops, making them visible at airport entrances and public transportation stations.
Murals have a great impact and effectiveness due to their large size, being part of spectacular marketing.
Tarpaulins
The banners on the facades of airport terminal buildings are excellent marketing tools thanks to their high impact and visibility.
Entrance and exit doors
Airport arrival and departure gates are advertising media that use both sides, thus achieving a high visual impact. Due to their size, they are an exceptional form of spectacular marketing.
Friezes
Friezes are advertising signs located in areas with high pedestrian traffic that help locate businesses or product sales areas.
