REAL DATA, GUARANTEED SALES
Each person receives an average of 3,000 advertising impressions per day, whether on the street, in stores, on the radio, on social media, on television, via text message, email, etc. That is why the amount of outdoor advertising media is so impressive, including buses, bus shelters, billboards, bridges, mupies, mobile billboards, static billboards, and airport sections, to name a few.
Each one is estimated to have an average of 2,000,000 hits from potential customers per month. With just 6 seconds of viewing time, they are categorized into three types of views:
SHORT SIGHTEDNESS
MEDIAN
LONG
It all depends on the traffic flow on each avenue, the number of lanes, the number of people per vehicle, and the types of vehicles.
NUMBER OF VISUAL IMPACTS ON TRAFFIC FLOW
To determine this data , we start with the question : how many cars pass by per minute? The result is multiplied by 60 , which is the number of minutes in an hour, then by 12, which is the number of hours the advertisement is visible in natural light, and finally by 30, which is the number of days in a month.
BTL CAMPAIGNS
Campaign with strong support in outdoor media, where the more the users' senses are stimulated, the greater the positioning will be. That is why these types of campaigns reach fewer people but have a greater affinity in terms of impact. To achieve this, the following points must be considered:
-Do you know who your target audience is?
-What is the main objective of the campaign?
-The budget varies depending on location, visibility, and term.
Here are some examples of impacts on major avenues in the country:
-Avenida B. Quintana, Querétaro 1,296,000 hits per month
-Paseo de la Reforma, Mexico City 3,456,000 hits per month
-San Pedro Garza Garcia, Nuevo León 864,000 hits per month
-Avenida Lopez Mateos, Guadalajara Jalisco 1,792,800 hits per month
-Avenida Kukulcan, Cancún, Quintana Roo 1,468,800 hits per month
CPM FORMULA
It is a fundamental formula for calculating advertising costs in print, online, television, and radio. For example, the prices of Google AdWords or Blind Network ads are usually set based on the CPM formula.
The CPM determines how much advertisers must pay to obtain 1,000 visits through the ad or banner.
Number of impressions x 100 / Target audience = GRP
Also known by its acronym GRP, this is a measure of advertising impact that averages advertising efforts in relation to a specific target audience.
Solid data for powerful large-scale campaigns in any medium, only at Anunciart. Become the biggest.
