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En un momento clave para la publicidad exterior, Grupo Anunciar anunció su expansión al mercado europeo con la comercialización de medios de publicidad exterior en Madrid. La participación de la empresa en FITUR 2026 permitió presentar un modelo publicitario enfocado en formatos urbanos de gran visibilidad, diseñados para alinearse con los flujos de movilidad deRead more

Para una pequeña o mediana empresa, la competencia ya no está solo en la acera de enfrente, sino en la palma de la mano de sus clientes potenciales. La publicidad digital para negocios locales ha dejado de ser una opción de lujo para convertirse en el motor de supervivencia de cualquier establecimiento físico. Sin embargo,Read more

En el mundo de los negocios, existe una diferencia abismal entre “hacerse notar” y “vender”. Muchos canales publicitarios actuales se pierden en la métrica de la vanidad: miles de visualizaciones digitales que no se traducen en transacciones reales. Sin embargo, al mirar hacia el 2026, la publicidad exterior (OOH) se consolida como el medio másRead more

Carlos Rafael Mercado Casado There is no doubt that outdoor advertising is one of the most effective tools for getting a message across to the desired audience at the right time. When discussing the most versatile and attractive forms this medium takes, MUPIs stand out in the conversation,as they are... Read more

Carlos Rafael Mercado Casado Consumer attention is increasingly difficult to capture in a world where constant movement prevails, and outdoor advertising continues to be a powerful means of connecting with people in their daily lives. Within this universe, billboards have managed to becomeaRead more

How outdoor advertising works: we have several types of outdoor media to target different markets. The media are located mostly in public places with a large number of people and vehicles passing by. Their main objective is to communicate through images, striking colors, and minimal text. Currently, QR codes are placed tolink them. Read more

BACK TO BASICS TO IMPROVE OUR IDEAS FOR A BETTER FUTURE It is important to go back to basics, erase erroneous or unsubstantiated knowledge, and return to the fundamentals in order to make decisions with a higher level of thinking. The main thing is to know where we want to go, why we want to be there, and then howwe are going to get there. Read more

WHAT IS ROAS? When we make any kind of investment, we must always take into account a subsequent metric in order to review the results obtained. Was my investment worthwhile? There is a performance indicator that has a significant influence on digital marketing called ROAS (Return on Advertising Spend).Read more

REAL DATA, GUARANTEED SALES Each person receives an average of 3,000 advertising impressions per day, whether on the street, in stores, on the radio, on social media, on television, via text message, email, etc. That is why the amount of outdoor advertising media such as buses, bus shelters, billboards, bridges, mupies, mobile billboards, static billboards, andsections is impressive.Read more

GENERATING POTENTIAL SALES The common goal in many contemporary companies is to obtain that sales opportunity, to serve that customer with reliable data, all with the aim of increasing the reputation of the service. It is at that moment that we have generated a 'lead'. There are several ways to generate it.Read more