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What's Coming in the New Visual Era Graphic design never stands still. It evolves with technology, collective emotions, and new consumer habits. As we move toward 2025, we see a fascinating mix of retro and futuristic, organic and digital, minimalist and maximalist. InthisRead more

Cybermarketing is a current concept that refers to a "virtual community" made up of those who produce and consume through it. Cybermarketing is a specific type of marketing that has experienced significant growth through the internet, with users (people) consuming it daily worldwide.BothRead more

Do you know what Growth Hacking is? A Growth Hacker is defined as a "curious person who knows how to collect data, analyze it, and draw conclusions." Thanks to them, you gain the ability to implement creative strategies that position your clients far ahead of the competition. Growth = Growth, Virality Hacking = from hacking, also describedasRead more

MKT 2022 They will change the world Following the COVID-19 pandemic, global economic recovery has been very slow. However, it is expected to strengthen in 2022 and achieve the necessary upturn to restore millions of jobs. Digital marketing has been no exception, according to Grupo M inthe United States. Read more

BACK TO BASICS TO IMPROVE OUR IDEAS FOR A BETTER FUTURE It is important to go back to basics, erase erroneous or unsubstantiated knowledge, and return to the fundamentals in order to make decisions with a higher level of thinking. The main thing is to know where we want to go, why we want to be there, and then howwe are going to get there. Read more

ADVERTISING AND MARKETING IN POLITICAL CAMPAIGNS 2021 MEXICO Political campaigns will be conducted differently this election year, supported by traditional mass media such as TV, radio, billboards, and any other media that does not involve direct contact with citizens. The new advertising approach that will play an important roleis... Read more

WHAT IS ROAS? When we make any kind of investment, we must always take into account a subsequent metric in order to review the results obtained. Was my investment worthwhile? There is a performance indicator that has a significant influence on digital marketing called ROAS (Return on Advertising Spend).Read more

REAL DATA, GUARANTEED SALES Each person receives an average of 3,000 advertising impressions per day, whether on the street, in stores, on the radio, on social media, on television, via text message, email, etc. That is why the amount of outdoor advertising media such as buses, bus shelters, billboards, bridges, mupies, mobile billboards, static billboards, andsections is impressive.Read more

GENERATING POTENTIAL SALES The common goal in many contemporary companies is to obtain that sales opportunity, to serve that customer with reliable data, all with the aim of increasing the reputation of the service. It is at that moment that we have generated a 'lead'. There are several ways to generate it.Read more