NATIONAL AND INTERNATIONAL AIRPORTS AND WHY?
First of all, how do these two differ? A domestic airport is an air hub that only handles flights within a region or country, unlike an international airport, which is usually located in major cities, mainly the capital. Another point is that international airports have an area designated for immigration and customs to process traffic between countries.
This is a means of transportation that, if not the majority, a high percentage of the population has used at least once in their lives, with users from different parts of the world. It is an extraordinary place where we can promote and position our brand. Not to mention that most people find it pleasant to be there, an opportune moment where we can show them the latest trends and stimulate them to purchase services or products.
Airports are areas with high tourist andbusinesstraffic . The variety of advertising media, from conventional to unusual, is very interesting and varied for the target user. Advertising in airports has a high positioning index as they are places withestimated saturation . Its cost is higher, but as mentioned above, it is more feasible in terms of presentation and renown.
Now, what are the media like in this environment? We will now show you the different ways of doing this.
- Totems: Recently , there has been high demand for these due to their flexibility in terms of location—they can be used indoors or outdoors and are displayed vertically. They can show information about the entire company or just a specific product. Traditional medium.
- Billboards: These are highly visible locations located outside stations and airports. High impact and highly effective. Traditional medium.
- Murals. Murals are also highly visible locations that are located next to bus or taxi stops and are visible from airport arrivals to departures.
- Banners: High-visibility locations placed on the facades of the terminals themselves. Spectacular marketing.
- Entrance and exit doors: High-impact visual advertising placed on both sides of the doors leading to the check-in area and arrivals area. Spectacular marketing.
- Friezes: Friezes are spectacular marketing advertisements that are placed in certain high-traffic areas, such as business districts and control zones.
- Columns: Columns in airports and stations can also be used to display advertising. This advertising covers the boarding area, where there is a large influx of passengers. Both on screens and billboards.
- Indoor bus shelters: These advertising spaces are located on the arrival belts that passengers must pass through.
- Outdoor advertising panels: Outdoor advertising panels are located in high-traffic areas near arrival zones and parking lots.
- Digital billboards: Digital billboards are located in the same arrival areas and are seen by all travelers who are about to leave the airport.
- Activations: A specific location at the airport where you can set up a portable kiosk staffed by trained personnel to promote your brand. To ensure its purpose, it usually ends with a promotion or discount.
There are a variety of options that can provide a status of quality. Any company can try it so that passengers, from the moment they arrive at the parking lot until the plane takes off, can take a brand to new heights, with the means that only convince at 'Anunciart'.
