Carlos Rafael Mercado Casado There is no doubt that outdoor advertising is one of the most effective tools for getting a message across to the desired audience at the right time. When discussing the most versatile and attractive forms this medium takes, MUPIs stand out in the conversation,as they are... Read more
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Carlos Rafael Mercado Casado Consumer attention is increasingly difficult to capture in a world where constant movement prevails, and outdoor advertising continues to be a powerful means of connecting with people in their daily lives. Within this universe, billboards have managed to becomeaRead more
On August 20, we experienced a very special night at Big Bola Antea, Querétaro. After weeks of preparation and much excitement, we officially launched the seventh edition of Inspiración Alternativa, an edition that represents much more than just a new issue... it represents evolution, perseverance, community, and teamwork. This is not just any edition.It is... Read more
ADVERTISING AND MARKETING IN POLITICAL CAMPAIGNS 2021 MEXICO Political campaigns will be conducted differently this election year, supported by traditional mass media such as TV, radio, billboards, and any other media that does not involve direct contact with citizens. The new advertising approach that will play an important roleis... Read more
WHAT IS ROAS? When we make any kind of investment, we must always take into account a subsequent metric in order to review the results obtained. Was my investment worthwhile? There is a performance indicator that has a significant influence on digital marketing called ROAS (Return on Advertising Spend).Read more
Business, Marketing, Media, Outdoor Media, OOH, Advertising, Trends | 0 comment | August 19, 2020 | 7
REAL DATA, GUARANTEED SALES Each person receives an average of 3,000 advertising impressions per day, whether on the street, in stores, on the radio, on social media, on television, via text message, email, etc. That is why the amount of outdoor advertising media such as buses, bus shelters, billboards, bridges, mupies, mobile billboards, static billboards, andsections is impressive.Read more
Business, Marketing, Media, Outdoor Media, Advertising, Technology, Trends | 0 comments | August 5, 2020 | 3
GENERATING POTENTIAL SALES The common goal in many contemporary companies is to obtain that sales opportunity, to serve that customer with reliable data, all with the aim of increasing the reputation of the service. It is at that moment that we have generated a 'lead'. There are several ways to generate it.Read more
Blogs are essential for any digital marketing strategy to be successful. Any company seeking remarkable results on the web must understand how this tool works and needs to create an appropriate content strategy so that the blog becomes one of its strengths in this constant struggle to stand out. Thecommon perceptionRead more
Every day, people are bombarded with a huge number of advertisements, and many of them are undoubtedly billboards. These are an essential part of an outdoor advertising campaign. Billboards come in different shapes and sizes. They occupy large metal structures, with a vertical plane on which an advertising message is placed.Read more
2020 is just around the corner, and influencer marketing is more alive than ever: according to the World Federation of Advertisers (WFA), 65% of multinational brands are going to increase their spending on influencer marketing in the coming months. In recent years, we have seen influencer marketing spread to new sectors,Read more