If you work in digital advertising, you're bound to be interested in keeping up with industry trends. That's why, in this article, I want to share with you the most interesting findings from the PwC Global Entertainment & Media Outlook 2018-2022 study, which takes an in-depth look at what we can expect in the coming years. Online advertising now plays aroleRead more
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In short, remarketing consists of creating personalized ad campaigns (usually display ads) for users who have previously visited your website or other content. This concept was generically known as retargeting for any marketing action or type. However, Google decided to give it its own name: remarketing, and it has become very popular inrecent years. Read more
The inbound methodology is based on attracting users to our brand, rather than directly impacting them. Therefore, inbound marketing techniques are characterized by being less intrusive than more traditional advertising methods. The first phase of the inbound methodology is based on attracting quality traffic to our website, that is,Read more
Everyone wants to make money on Instagram because it's the social network of the moment. Millennials and centennials are on it, and they're very active users. Instagram started out as a simple platform for sharing photos, and since its launch in 2010, it has become a huge success. Of course, we must bear in mind thattoday... Read more
Nowadays, creating an online store is easy... but getting actual sales is another story. However, with a little strategy and effort, it is possible to make your e-commerce business profitable in a short time. Let's take a quick look at 10 ways to achieve this. Content marketing. Thestar mantraRead more
You have probably accepted cookies from a website at some point, as almost all of them have a notice about it. These "cookies" are great allies for marketers, but they can raise suspicions about user privacy. Do you know exactly what they are and how to use them properly for your digital marketing? Let's find out!WhatRead more
Are you familiar with the advantages of advertising on social media? We explain how it works to achieve results for your business or company. Today, this advertising solution is suitable for all types of companies, budgets, and needs. Companies are increasingly present on this channel thanks to its goodresults. Read more
Marketing and advertising are two concepts that are used frequently in everyday life, yet they often cause confusion. Having a clear understanding of what marketing and advertising can contribute is essential to the success of your business. That's why we help you define and understand the key concepts of each. And then you canunderstandRead more
Direct marketing is a type of advertising campaign that seeks to trigger a specific result in a specific target audience. To give a couple of examples, this could be visits to an e-commerce site or completing a form on a landing page requesting information about the brand. It can take different formats, one of the most prominent being direct email marketing. This marketing method is highlyeffective. Read more
By creating a connection between your brand and your audience, you are establishing a lasting relationship that goes beyond the shopping experience. One of the most effective ways to foster this relationship is through storytelling. Storytelling is a long-standing tradition for humans. Our roots lie in storytelling.BeforeRead more