Twenty years ago, Alberto Achar, current Marketing Manager and founder of Librerías Gandhi, proposed a different kind of advertising that would attract new readers. He suggested creating a marketing department to develop a brand. The first step was to unify the concept and begin researchon... Read more
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BY ERICK BORGES Artificial intelligence, or AI, is intelligence performed by machines. In computer science, it is an intelligent machine that perceives its environment and performs actions that maximize its chances of success in a given objective or task. A technology that still seemsdistant to us. Read more
Neuromarketing is the application of neuroscience techniques to marketing. Its objective is to understand the levels of attention that people show to different stimuli. In this way, it attempts to explain people's behavior based on their neural activity. Today, companies must puttheRead more
BY: REGINA DE LA CRUZ The word or term "spoiler" has been around for several years, although it is now being used more commonly. In fact, according to The Awl, there are records of the phrase "Spoiler Alert" being used since 1982, when a commentator said it before sharingaRead more
ANUNCIART WAS CELEBRATING Did you know that we are the best media agency in Querétaro according to Merca 2.0 magazine in 2018? On February 8, we celebrated nine years in the advertising market, focusing on creating communication projects and generating advertising campaigns throughout Mexico. More thanaRead more
In a market saturated with products and services, emotional marketing plays a very important role for brands today, as it restores value to the human aspect rather than the numerical one. Today's consumers (Millennials) in the digital age are won over by companies that, in addition to providingaRead more
Among the wide variety of topics of interest is personal marketing. This is a radical topic that is relevant not only to future professionals, but also to each and every one of those who are already working, with the aim of building a personal brand.WithoutRead more
There are several opinions about what marketing really is, but above all, what it consists of. The important thing is to understand it and adapt it to our own meaning, with which we can associate it. From there, we start from the premise that we carry marketing with us every day, since... Read more
ARE THEY EFFECTIVE? One of the factors that most determines the value of an advertisement is its location, that is, the city or region where it is located and the street or avenue where it is located. There are legendary locations where a large number of advertisements congregate, such as Times Square in New York. We all have animage... Read more