Do you know what Growth Hacking is?

A Growth Hacker is defined as a "curious person who knows how to collect data, analyze it, and draw conclusions." Thanks to them, you gain the ability to implement creative strategies that position your clients far ahead of the competition.

• Growth= Growth, Virality
• Hacking = from hacking, also described as the ability to program creative solutions to solve real-life problems.

Every decision made by the Growth Hacker (big or small) is intended to grow their company; every strategy, every tactic, or initiative is geared toward that goal.

What distinguishes a growth hacker from a traditional marketer?

The approach is more valuable and the effort required is greater, similar to the distinction between a graduate and a technician. To achieve this, the Growth Hacker is responsible for redefining products and their distribution so that they reach as many people as possible.

How did the term come about?

It seems unbelievable, but the first mention of Growth Hacking can be found in a blog called"Start-up Marketing"in a post from three years ago titled"Where are all of the growth hackers?"by Sean Allis. It really became popular with a post by Andrew Chen that went viral, titled "How to be a growth hacker."

It takes another 2 to 3 years beforeTechcrunch andMashablepick up on the topic.Growth Hackingis a common denominator found in the growth of start-ups such as Facebook, Twitter, AirBnb, StumbleUpon, Zynga, Dropbox, Reddit, Instagram, and LinkedIn, increasing brand value to hundreds of millions of euros and dollars.

Defining characteristics

1. Analytical profile: the "creative" likes numbers. They analyze everything down to the smallest detail. They have metrics for everything, and if they don't have them, they make them up. They are aware that there may be unexpected relationships and that things may work or fail due to factors that are not immediately apparent.

2. Be creative: if you don't have money for marketing, you have to look for options under every rock if necessary. You don't always need a big budget to do big things, but if you're not creative, you're unlikely to hit the right note. Sometimes you have to invent a boxing groundhog and take risks to get off the ground.

3. Curiosity to know the "why": I apply this point to myself in particular. Whenever I don't have accurate information about a new user registering on Quondos or a subscriber unsubscribing, I analyze the context of the day to find out other reasons. It kills me not to know why things happen.

More accurate results and creation of loyal customers.