Suburbia began as a department store selling clothing, footwear, and accessories for the whole family, and since then we have been known for immediately adopting international fashion trends at affordable prices. It has been around for less than 50 years throughout Mexico.
The boom of this store in Mexico has been such that they currently have no fewer than 165 stores in 30 different states of the Mexican Republic.
The Suburbia department store announced on social media that it will hold a pre-sale, plus a Hot Sale today and tomorrow, May 14. On this occasion, Suburbia's main objective for the pre-sale and Hot Sale is to offer consumers the best deals and discounts on all the products available in the store.
There will be many offers, but of course some will be more useful than others, so we want to describe which ones will be available so that you can take advantage of them.
What deals will Suburbia have in this Hot Sale presale?
Well, here we will tell you all the details of this campaign. Some of the most notable offers that Suburbia will have in its Hot Sale presale are as follows:
- Screens up to 40% off
- Air conditioning and fans up to 25% off
- Washing and drying up to 40% off
- Kitchen appliances up to 25% off
- Mattresses up to 50% off
- Motorcycles up to 30% off
- Children's shoes up to 30% off
- Women's clothing up to 30% off
A Brief History of Suburbia
Suburbia is a chain of department stores in Mexico, focused primarily on selling clothing and accessories for the whole family. Its history dates back several decades, marking its presence in the Mexican retail sector.
Suburbia was founded in 1970, with its first store opening in Mexico City. From the outset, it positioned itself as a department store offering a wide range of fashion products at affordable prices, aimed primarily at Mexican families.
During the 1980s and 1990s, Suburbia experienced significant expansion throughout Mexico. It opened new stores in several states, consolidating its presence in the national market.
This expansion was accompanied by a product diversification strategy, including not only clothing, but also footwear, accessories, and eventually small appliances and household items.
Over the years, Suburbia has undergone several corporate changes. Originally part of Cifra, a Mexican company that also had stakes in other big names in retail, Suburbia was affected by Cifra's merger with Walmart de México in 1997. However, Suburbia continued to operate under its own brand.
In 2016, a significant change occurred when Walmart de México announced the sale of Suburbia to El Puerto de Liverpool, one of the largest department store chains in Mexico. This acquisition by Liverpool marked the beginning of a new phase for Suburbia, with a renovation of its stores and increased investment in marketing to attract a wider audience.
Under Liverpool's leadership, Suburbia has sought to modernize and expand its online presence. This includes renovating its physical stores and strengthening its e-commerce platform, seeking to offer a more integrated and convenient shopping experience for consumers.
Hot Sale
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Half a century ago, Suburbia, the department store chain with the slogan "fashion at the best price," arrived in Mexico with a self-checkout system, mainly with central checkout counters and staff to help you decide on your best purchase, until it evolved with technology to offer a credit card and online shopping.
The company began operations on October 28, 1970, opening its doors in the Taxqueña Shopping Center. The Arango brothers brought fashion to Mexican families through a clothing and accessories department store that was part of the Aurrerá group.
