Artificial Intelligence is transforming political campaigns, as can be seen in the 2024 elections in Indonesia, where one of the candidates is using AI-generated cartoons to appeal to Generation Z, altering his electoral image.
This tool is not limited to creating campaign artwork; it is also used to track sentiment on social media and target voters more effectively.
The use of Artificial Intelligence has revolutionized all fields today, and politics is no exception. It has even improved in terms of personalization, as politicians now feel closer than ever to their constituents, allowing them to better connect with potential voters.
In Indonesia, former special forces commander Prabowo Subianto is using AI-generated cartoons to attract voters, especially Generation Z, with his cute and appealing image, says the Japan Times.
This strategy has been key to his electoral image makeover, placing him in a prominent position in the polls.
The cartoon generated by Artificial Intelligence has allowed Prabowo to present himself differently to the electorate, moving away from his previous image as a passionate nationalist to take on a more lovable and endearing one. This strategy resonated with young voters, who represent a significant portion of the Indonesian electorate, the fourth largest democracy in the world.
This is expected to be just the beginning of the use of artificial intelligence in politics, but it is essential to ensure that its use is limited to legitimate and ethical activities in the democratic process.
This revolution has extended from the creation of personalized content to big data analysis and artificial intelligence tools, as they offer candidates an unprecedented competitive advantage in the quest for voters' votes.
