En tiempos de crisis, lo digital se consolida como el canal predominante por su capacidad de respuesta inmediata. Para este 2026, se estima que el 60% de la inversión publicitaria en Latinoamérica es digital. IA y Personalización Extrema: La inteligencia artificial ya no es solo una herramienta, sino un “miembro del equipo” que permite aRead more
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En un momento clave para la publicidad exterior, Grupo Anunciar anunció su expansión al mercado europeo con la comercialización de medios de publicidad exterior en Madrid. La participación de la empresa en FITUR 2026 permitió presentar un modelo publicitario enfocado en formatos urbanos de gran visibilidad, diseñados para alinearse con los flujos de movilidad deRead more
Carlos Rafael Mercado Casado Within the outdoor advertising ecosystem, billboards continue to be one of the most effective means of capturing the public's attention. Their presence in high-traffic areas, whether vehicular or pedestrian, makes them a strategic resource for positioning brands, creating brand awareness, and maintaining a presenceinRead more
Carlos Rafael Mercado Casado In the world of airport advertising, strategic spaces are highly valuable: spaces where the audience consists of people in transit who are receptive to their surroundings and have longer exposure times. In Querétaro and othercitiesRead more
Carlos Rafael Mercado Casado In our modern world, attention has become the most valuable resource, which is why billboards continue to be one of the most powerful advertising formats for generating mass impact. Their size, strategic location, and visibility make them an extremely effective medium for capturing theviewer's gaze. Read more
How outdoor advertising works: we have several types of outdoor media to target different markets. The media are located mostly in public places with a large number of people and vehicles passing by. Their main objective is to communicate through images, striking colors, and minimal text. Currently, QR codes are placed tolink them. Read more
Business News, Business, Digital Strategy, Marketing, Media, Advertising, Querétaro, Trends | 0 comments | March 14, 2022 | 4
How to transform our weaknesses into an area of opportunity It should be emphasized that this strategy can generate different benefits for your company, business, or venture. Below, we will discuss everything from its definition to the advantages generated by its use and application. As mentioned above, this is an effort thatcan... Read more
Business, Digital Strategy, Marketing, Media, Outdoor Media, OOH, Advertising, Querétaro, Trends | 0 comment | January 31, 2022 | 3
NATIONAL AND INTERNATIONAL AIRPORTS AND WHY? First of all, how do these two differ? A national airport is an air hub that only handles flights within a region or country, unlike an international airport, which is usually located in major cities within a country, mainly its capital.Read more
Web Design, Digital Strategy, Marketing, Media, Advertising, Querétaro, Technology, Trends | 0 comments | January 14, 2022 | 7
How to stand out in the new normal? If you're wondering how to stand out from other brands, here's one of the options you can use to advertise effectively and maintain your market presence. You've probably already realized what our new normal is, where everything... Read more
Design, Business, Marketing, Media, Outdoor Media, Advertising, Trends | 0 comments | June 18, 2021 | 4
ADVERTISING CAMPAIGNS ON BUSES IN QUERÉTARO The return to normalcy of regular transportation, such as buses in Querétaro, is an excellent means of advertising. This type of advertisement can be a medallion or an integral ad covering the entire bus. This mass media is very cost-effective compared to mobile billboards, spectaculars,andRead more