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From television to telephone: how advertising has changed over time. For years, television was the medium par excellence for advertising. Twenty- or thirty-second commercials were every brand's dream: they appeared during prime time, reached millions of people, and had the power tobecomeRead more

Meta's platform announced significant updates to its advertising tools, including new generative artificial intelligence (AI) features designed to help businesses create more impactful and effective ads. These updates are in addition to the efforts made by Zuckerberg's company to offer comprehensive solutions and thus boostRead more

Heinz, the brand of tomato sauces and other condiments, is celebrating its 65th anniversary and has taken inspiration from Barbie to create its new product following the Barbie craze that took off last summer with the release of the film starring Margot Robbie and Ryan Gosling. The brand began hinting to its followers abouttheRead more

How to transform our weaknesses into an area of opportunity It should be emphasized that this strategy can generate different benefits for your company, business, or venture. Below, we will discuss everything from its definition to the advantages generated by its use and application. As mentioned above, this is an effort thatcan... Read more

COMMERCIAL PROPOSAL It consists of an annual dissemination and support plan. We set up a commercial structure so that advertisers have access to media channels that are in line with the current way of interacting with markets. The program provides timely information for analysis and greater effectiveness. We promote your brand on a daily basis, expanding youraudience. Read more

What is it and how can it be applied correctly? First of all, we must understand what we mean when we talk about communication and how it works. Communication is the act of expressing a message between two or more individuals with the aim of exchanging information through verbal or nonverbal language.Read more

NATIONAL AND INTERNATIONAL AIRPORTS AND WHY? First of all, how do these two differ? A national airport is an air hub that only handles flights within a region or country, unlike an international airport, which is usually located in major cities within a country, mainly its capital.Read more

How to stand out in the new normal? If you're wondering how to stand out from other brands, here's one of the options you can use to advertise effectively and maintain your market presence. You've probably already realized what our new normal is, where everything... Read more

MKT 2022 They will change the world Following the COVID-19 pandemic, global economic recovery has been very slow. However, it is expected to strengthen in 2022 and achieve the necessary upturn to restore millions of jobs. Digital marketing has been no exception, according to Grupo M inthe United States. Read more

Third Anunciart Golf Tournament strengthened ties between athletes and is already organizing its fourth edition The Third Anunciart Golf Tournament, held on September 23 in Zibatá, was a sporting success and offered attractive prizes for the winners in each of the categories of this ancient sport, butwhichRead more