Every day, people are bombarded with a huge number of advertisements, and many of them are undoubtedly billboards. These are an essential part of an outdoor advertising campaign. Billboards come in different shapes and sizes. They occupy large metal structures, with a vertical plane on which an advertising message is placed.Read more
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2020 is just around the corner, and influencer marketing is more alive than ever: according to the World Federation of Advertisers (WFA), 65% of multinational brands are going to increase their spending on influencer marketing in the coming months. In recent years, we have seen influencer marketing spread to new sectors,Read more
If you work in digital advertising, you're bound to be interested in keeping up with industry trends. That's why, in this article, I want to share with you the most interesting findings from the PwC Global Entertainment & Media Outlook 2018-2022 study, which takes an in-depth look at what we can expect in the coming years. Online advertising now plays aroleRead more