Advertising never rests, and little by little we are returning to healthy communication with our future customers, which is why 'external media' is recommended much more frequently.
With a city in constant progress such as Querétaro, many businesses compete to be the first option advertised for any service or product. Knowing that most of our target audience travels through the streets, a common strategy is to invest in OUTDOOR advertising, but what are the new tools available?
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Out of Home refers to the various strategies used for targeted advertising, with the sole purpose of reaching potential customers outside their homes.
The most popular example is the famous billboards we see every day, interacting with people 24 hours a day with a moderate investment. With just one phrase and perhaps an additional "unique" structure, positioning is guaranteed. There are also illuminated banners, translucent art supported by a light source for nighttime occasions, excellent for restaurants or exhibition centers.
DOOH
Just as there is conventional advertising, there is also 'Digital Out of Home'. If a picture is worth a thousand words, imagine a short personalized video, spectacular screens, moving billboards, and, more recently, sanitary dispensers with screens. These technological devices are located on main avenues or in high-traffic areas.
But it's not just about replacing a photo with a video; you can also create special programming where users interact with the medium, from a simple QR code to display our website or social media to a real-time digital contest.
Extraordinary options for spreading high-impact ideas, and your investment can be much more affordable than many people think. Just by looking up or clicking, you will be in contact with end consumers.
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