Banners, billboards, bus shelters, and now Fake Out Of Home—outdoor advertising never ceases to amaze us with its many formats. It is a high-impact medium that decorates the cities we travel through every day with all kinds of activations, turning even subway rides into authentic brand experiences where good ideasrule. Read more
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Street branding is a technique in which outdoor advertising appropriates the resources and language of urban art to convey a message. Therefore, in order to connect with consumers, outdoor advertising strategies must be able to convey a message in just a few minutes. Exposure levels andtheRead more
The creative agency Alma has created an outdoor advertisement called "Luces" (Lights), which looks like a normal billboard during the day. But when night falls, it takes on a completely different meaning, making an impact on passersby with an advertisement for teeth whitening. The dental business has very few opportunities for creative advertising, which limits them considerably.Read more
Plaza de Callao in Madrid became the epicenter of a controversy stemming from a billboard displaying the phrase "Another summer changing the beach scene," accompanied by an image of a woman showing her cleavage and the price of breast augmentation surgery.Read more
Over recent years, outdoor advertising has demonstrated the communicative possibilities offered by the format itself, as evidenced by the new campaign launched by British insurance company Hiscox, which specializes in small and medium-sized enterprises. They publicized their services, for which they have developed specific media, with the aimofRead more
Bus marketing is a form of outdoor advertising that takes advantage of the mobility and visibility of buses to reach a wide and diverse audience. It can be applied to various parts of the bus, such as the exterior, interior, or bus stop, and can use different formats, such as posters, lettering, digital screens, ormessages. Read more
As part of the 31st Outdoor Advertising Conference, over two days, more than 35 leading experts will give presentations and participate in various round tables. Continuing with the slogan "Outdoor advertising, the most real medium in a digital world," the event will once again bring together advertisers, advertising agencies, media agencies,and more.
In collaboration with creative agency Leo Burnett, Samsung and Leo Burnett took the annoyance of ads to another level with the "Annoying Ads" campaign for the Object Eraser feature on the new Samsung GalaxyS24. Read more
Outdoor advertising has taken an upward turn, with giant billboards, posters, Fake Out of Home campaigns, and all kinds of advertising activations decorating cities, becoming part of everyday life, not only for industry professionals but alsoforRead more
Although billboards are highly visible and many people can see them, this does not mean that viewers are interested in your products. We have seen several, although we still do not know how to identify and distinguish between billboards. Below, we will describe them. Unipolar: this advertisement is positioned on a pole to providevisibility. Read more