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Over recent years, outdoor advertising has demonstrated the communicative possibilities offered by the format itself, as evidenced by the new campaign launched by British insurance company Hiscox, which specializes in small and medium-sized enterprises. They publicized their services, for which they have developed specific media, with the aimofRead more

Bus marketing is a form of outdoor advertising that takes advantage of the mobility and visibility of buses to reach a wide and diverse audience. It can be applied to various parts of the bus, such as the exterior, interior, or bus stop, and can use different formats, such as posters, lettering, digital screens, ormessages. Read more

As part of the 31st Outdoor Advertising Conference, over two days, more than 35 leading experts will give presentations and participate in various round tables. Continuing with the slogan "Outdoor advertising, the most real medium in a digital world," the event will once again bring together advertisers, advertising agencies, media agencies,and more.

In collaboration with creative agency Leo Burnett, Samsung and Leo Burnett took the annoyance of ads to another level with the "Annoying Ads" campaign for the Object Eraser feature on the new Samsung GalaxyS24. Read more

Outdoor advertising has taken an upward turn, with giant billboards, posters, Fake Out of Home campaigns, and all kinds of advertising activations decorating cities, becoming part of everyday life, not only for industry professionals but alsoforRead more

Although billboards are highly visible and many people can see them, this does not mean that viewers are interested in your products. We have seen several, although we still do not know how to identify and distinguish between billboards. Below, we will describe them. Unipolar: this advertisement is positioned on a pole to providevisibility. Read more

How outdoor advertising works: we have several types of outdoor media to target different markets. The media are located mostly in public places with a large number of people and vehicles passing by. Their main objective is to communicate through images, striking colors, and minimal text. Currently, QR codes are placed tolink them. Read more

To create a spectacular advertisement, you must follow a series of steps, which are: 1.- Planning and permits: Define the objective of the advertisement you want to create. What message do you want to convey? Who is it aimed at? Choose a location: look for strategic locations that will help you reach more people,such asRead more

Companies today have a significant role to play in positioning themselves within the vast commercial world that exists and which is becoming increasingly competitive. To do so, they rely on various media, whether print or now also digital. By this we refer to the issueofRead more

COMMERCIAL PROPOSAL It consists of an annual dissemination and support plan. We set up a commercial structure so that advertisers have access to media channels that are in line with the current way of interacting with markets. The program provides timely information for analysis and greater effectiveness. We promote your brand on a daily basis, expanding youraudience. Read more