Happy Happiness Day to everyone! We would especially like to extend our wishes to all companies and teams. Because work is one of the places where we spend most of our time during the week. Our life is a whole, both professional and personal. So, we must take care of happiness in all areas.IfRead more
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Let's take a look at the essential characteristics of advertising in general and in the digital environment. 1) It has a promotional purpose Advertising is a type of communication that aims to raise awareness of a product or service and encourage sales. Advertising is often referred to as "propaganda," but in realityit isRead more
Marketing and advertising are two concepts that are used frequently in everyday life, yet they often cause confusion. Having a clear understanding of what marketing and advertising can contribute is essential to the success of your business. That's why we help you define and understand the key concepts of each. And then you canunderstandRead more
Direct marketing is a type of advertising campaign that seeks to trigger a specific result in a specific target audience. To give a couple of examples, this could be visits to an e-commerce site or completing a form on a landing page requesting information about the brand. It can take different formats, one of the most prominent being direct email marketing. This marketing method is highlyeffective. Read more
By creating a connection between your brand and your audience, you are establishing a lasting relationship that goes beyond the shopping experience. One of the most effective ways to foster this relationship is through storytelling. Storytelling is a long-standing tradition for humans. Our roots lie in storytelling.BeforeRead more
Twenty years ago, Alberto Achar, current Marketing Manager and founder of Librerías Gandhi, proposed a different kind of advertising that would attract new readers. He suggested creating a marketing department to develop a brand. The first step was to unify the concept and begin researchon... Read more
BY ERICK BORGES Artificial intelligence, or AI, is intelligence performed by machines. In computer science, it is an intelligent machine that perceives its environment and performs actions that maximize its chances of success in a given objective or task. A technology that still seemsdistant to us. Read more
Neuromarketing is the application of neuroscience techniques to marketing. Its objective is to understand the levels of attention that people show to different stimuli. In this way, it attempts to explain people's behavior based on their neural activity. Today, companies must puttheRead more
BY: REGINA DE LA CRUZ The word or term "spoiler" has been around for several years, although it is now being used more commonly. In fact, according to The Awl, there are records of the phrase "Spoiler Alert" being used since 1982, when a commentator said it before sharingaRead more
ANUNCIART WAS CELEBRATING Did you know that we are the best media agency in Querétaro according to Merca 2.0 magazine in 2018? On February 8, we celebrated nine years in the advertising market, focusing on creating communication projects and generating advertising campaigns throughout Mexico. More thanaRead more