If you think inbound marketing and paid advertising are incompatible strategies, you're missing out on a lot of opportunities to grow your brand. We usually associate Social Ads and Google Ads with outbound strategies, but this doesn't have to be the case. If we use paid online advertising wisely, it can contribute a lot to our inbound campaigns withoutdisrupting them. Read more
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1) Augmented reality According to Forbes, 2020 will be the year when it will no longer be necessary to see, touch, or try a product in person to feel confident enough to buy it. And all this thanks to augmented reality. The idea is that buyers can get a more realistic idea of the product before purchasing it, andofRead more
In recent years, ad blockers have become users' favorite response to intrusive ads that ruin their browsing experience and make reading difficult. So much so that the use of these programs has grown by no less than 92% since 2014. The boom and expansion of ad blockers.Read more
If you work in digital advertising, you're bound to be interested in keeping up with industry trends. That's why, in this article, I want to share with you the most interesting findings from the PwC Global Entertainment & Media Outlook 2018-2022 study, which takes an in-depth look at what we can expect in the coming years. Online advertising now plays aroleRead more
In short, remarketing consists of creating personalized ad campaigns (usually display ads) for users who have previously visited your website or other content. This concept was generically known as retargeting for any marketing action or type. However, Google decided to give it its own name: remarketing, and it has become very popular inrecent years. Read more
The inbound methodology is based on attracting users to our brand, rather than directly impacting them. Therefore, inbound marketing techniques are characterized by being less intrusive than more traditional advertising methods. The first phase of the inbound methodology is based on attracting quality traffic to our website, that is,Read more
Everyone wants to make money on Instagram because it's the social network of the moment. Millennials and centennials are on it, and they're very active users. Instagram started out as a simple platform for sharing photos, and since its launch in 2010, it has become a huge success. Of course, we must bear in mind thattoday... Read more
Nowadays, creating an online store is easy... but getting actual sales is another story. However, with a little strategy and effort, it is possible to make your e-commerce business profitable in a short time. Let's take a quick look at 10 ways to achieve this. Content marketing. Thestar mantraRead more
You have probably accepted cookies from a website at some point, as almost all of them have a notice about it. These "cookies" are great allies for marketers, but they can raise suspicions about user privacy. Do you know exactly what they are and how to use them properly for your digital marketing? Let's find out!WhatRead more
Are you familiar with the advantages of advertising on social media? We explain how it works to achieve results for your business or company. Today, this advertising solution is suitable for all types of companies, budgets, and needs. Companies are increasingly present on this channel thanks to its goodresults. Read more