In recent years,ad blockershave become users' favorite response to intrusive ads that ruin their browsing experience and make reading difficult. So much so that the use of these programs has grown by no less than 92% since 2014. This marks the boom and expansion of ad blockers.
In 2019, its use has become normalized and even declined slightly. Its function of stopping annoying advertising is working, and advertisers are increasingly inclined to make their ads help consumers rather than chase them. According to the 2018 Annual Social Media Study by IABSpain, 71% of users like or are neutral about the advertising they see on social media. This is related to personalizing advertising to each profile and their needs.
Many advertisers are against ad blockers, but we believe they are useful and necessary. Marketing should not be associated with impacting users in any way, but rather in an ethical manner, adding value and offering content, products, or services that consumers really need.
How come experts who make a living developing online advertising and marketing campaigns recommend this? Very simple: because we want you to like advertising and find it a pleasant experience, not a nuisance. If that's not the case, we prefer to recommend tools that help you avoid ads, such asthe three most successful ad blockers of recent times.
The 3 most successful ad blockers
1) AdBlock Plus (for Firefox, Chrome, and Opera)
Thisad blockeris compatible with the most common browsers and also has applications that can be integrated with both Android and iOS.
AdBlock Plusis very easy to set up, as it haspre-designed filtersthat allow you to quickly block most ads. It can also filter malware and social media buttons.
If you are an advanced user, you cancustomizethis ad blocker with your own filters or add a "whitelist" so that your favorite websites continue to earn advertising revenue when you visit them.
Another interesting feature of AdBlock Plus is thatit does not block all adsby default, but allows the browser to continue displaying ads that it considers non-intrusive. Of course, if you prefer not to see anything, you can also disable this option in the settings.
2) AdBlock (for Chrome, Opera, and Safari)
Despite the similarity in name, thisad blockeris not related to AdBlock Plus. It isone of the most downloaded extensionsfor Chrome and Safari and is trusted by millions of users worldwide.
AdBlockuses a series of lists and filters to automatically block content from servers and advertising providers. You can stick with the default options, subscribe to other filters, create your own, or whitelist websites to continue seeing ads on them.
3) AdBlocker Ultimate (for Chrome, Firefox, Safari, and Opera)
Thisad blockerstands out for being compatible with a larger number of browsers at the same time and for itsstrictpolicies. It has no affiliation with advertising companies or corporate sponsorships, and prides itself on not letting any ads through.
And that's not all: in addition to intrusive advertising,AdBlocker Ultimatealso helps you filter malware and adware and prevent your online activities from being tracked. It's a good solution if you want to forget about everything and relax, but in return it doesn't offer the flexibility of other blockers to allow certain forms of advertising.
