Everyonewants to make money withInstagrambecause it's the social network of the moment.Millennialsandcentennials are on it, and they're very active users. Instagram started out as a simple platform for sharing photos, and since its launch in 2010, it has become a huge success.
Of course, we must bear in mind that there is more competition today than there was a few years ago. Therefore, it is necessaryto work hard on your profile, the information you post, the hashtags you choose, the time of publication, and to post high-quality videos and images.
Taking all these aspects into account, here are some tips forgrowing and monetizing your Instagram account:
1# High-quality images and videos
Photos are the lifeblood of this platform, and if you want to stand out from the crowd, you need to pay attention to image quality. Here are three important points to consider:
- Device for taking the photo: camera or cell phone
- Framing
- Previous edition
You can take photos or videos with a cell phone, but make sure it has a good camera. Or use a camera that gives your personal or business profile that extra edge.
You should keep in mind:
- Megapixelsare important for a good snapshot, but they don't tell the whole story.
- Good light sensor. Size influences performance in low visibility conditions and better dynamic range.
- Buenalente.
- The maximum aperture of the camera, which indicates the amount of light that can enter our sensor (f/1.7 has more light than f/2.2).
- Image processing.
- Check if the devicehas rear cameras; it's the latest technology and allows you to create wide-angle images, among other cool features.
2# Your profile as a brand exhibitor: choose a niche market
To attract attention and make a name for yourself withyour professional or business account, you must be profitable and specialize in a niche market.
People who want to make money with Instagram don't see their account as a personal profile, but as another window into the world of their business.
As it is a highly visual platform, accounts related to the following topics are particularly successful:
- Animals / Pets
- Stores/E-commerce sites to promote products/services
- Brands (with a branding objective rather than a final sale objective)
- Cooking/Catering
- Sports/wellness/fitness/dietetics
- Automotive
- Architecture, design, illustration, and art
- Travel, leisure, and hospitality
- Fashion
- Beauty
- Jewelry
3# Advertising on Instagram
There is increasing competition on Instagram, making it more difficult to stand out andmonetizeyourInstagram account, whether it is personal or business-related.
An advertising campaign on Instagram can help us exponentially multiply our investment. It attracts potential customers or followers to our account, depending on the objective.
We should not be intimidated by the idea of advertising, asthere is no minimum budget requirement. It will depend on your decision and your possibilities.
Campaigns can be paused and modified at any time. Everything is designed so that theInstagram and Facebook advertisingplatformprovides opportunities for small and large businesses alike. Digital advertising is not just for big brands! Instagram Stories are one of the most viewed ad formats on the social network.
4# Sell your photos on image banks
If you wantto earn moneydirectlyfrom Instagram, you can upload some of the images you have prepared for this network to an image bank and set a price for them.
You can use theShutterstock.com portal, which operates under the microstock concept. This is not a type of photographic discipline, but ratherthe way in which your photographs are sold to third parties.
With the rise of the internet and digital companies, the need for images has grown exponentially, which is why microstock portals emerged in the early 2000s. These are a kind oflow-cost image bank, where everything is based on the ability to take professional-quality photographs and have the patience to upload them to platforms such as Shutterstock and organize them according to the portal's needs.
5# Instagram Stories, live events, and Instagram TV
If you want to grow andmonetize your Instagram account, don't miss out on the opportunities offered by Stories, live events, and Instagram TV.
Instagram Stories was created to compete with Snapchat.Theseareephemeral images that only last 24 hours on your profileand then disappear. However, they are now stored in your account's memory, and you can highlight your favorites at the bottom of your profile description.
On the other hand,Instagram TVis starting to become very successful. It is designed for us to post longer, high-quality videos that people can watch whenever they want. It is better to produce them in advance and upload them in good quality, rather than broadcasting live from this Instagram option. It also works as a separate app that you can install separately. The videos on this app can complement and reinforce your strategy tomonetize your Instagram account. It is recommended to post videos between 15 and 60 minutes long.
6# Influencer marketing platforms: where advertisers and influencers can meet
Until recently, if you were just starting out, you had to find your own way to get brands to want to do sponsored posts on your account.
It's true that big influencers (100,000+ followers) will be sought after, but smaller ones (5,000+ followers) will have to make a move.
But now platforms have emerged that allow brands and influencers to find each other. Here are 5 of them:
1#Influenz. If you are an influencer and want to earn money with your Instagram account, all you have to do is register with Ifluenz or similar sites. It is free, and they will provide you with a earnings table based on the number of followers you have. Ifluenz suggests that earnings depend on the number of (real) followers your account has.
2#Coobis. Coobis is one of the most important influencer marketing platforms around today. Not only because it meets the basic requirements for effective campaign management and performance, but also because it is one of the most comprehensive software packages available. In fact, it meets the needs of two different target audiences: advertisers and publishers.
3#SocialPubli. This is anotherinfluencer marketingplatform that connects companies with influencers to convey the brand's message through different spaces. Among these, in addition to blogs, social media plays an important role: Twitter, Facebook, Instagram, LinkedIn, YouTube, and Snapchat. The platform's strength is that it works not only with influencers but also withmicro-influencers. If you are an influencer, all you have to do is register and create your profile. The platform itself will ask you to indicate your interests and those of your audience, so that brands will know what kind of community you have created.
4#Fluvip. This is a Colombian company with a strong presence in Latin America and the Hispanic market in the United States. It connects brands with influencers to help both parties monetize their social media activities. Therefore, the tool is focused on advertising. Fluvip has 30,000 registered users, who can earn from $50 to a maximum of $150,000 depending on the campaign and the results achieved.
7# Sell your presets or default filters that you have created
You're probably wondering: what is a preset? They are predetermined effects, usually generated by Lightroom, that help you enhance the effects of your Instagram images. They are like high-quality filters, designed by Instagrammers or photography professionals, which the owners put up for sale.
Go ahead and experience a successful campaign for your company!
At Anunciart, we are experts in advertising.
