Small business owners are very busy people. In addition to managing and administering, they must identify business opportunities, collaborate with their staff, and continuously review the market in which their company operates in order to develop or hire someone to carry out an advertising campaign. It is difficult to imagine that, withso manyRead more
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Marketing is defined by the Royal Spanish Academy (RAE) as: "A set of principles and practices that seek to increase trade, especially demand." The American Marketing Association (AMA) defines it as: "The activity, set of institutions, and processes for creating,Read more
The goal of all advertising is to get a message across to people in order to generate a reaction. Those who contract outdoor media hope that their service or product will have a profound impact on everyone who passes by their advertisement. And that could be hundreds of thousands of people. But how can you make your billboard, screen,or other outdoor advertisement stand out?
Super Bowl Sunday is not only famous for the big game that determines the NFL champion. It also generates a lot of interest in the commercials shown during the broadcast of the game, which will reach an audience of more than 100 million people this year. A 30-second commercialinRead more
Emotional marketing is a discipline that focuses on sales strategies for a product or service, creating emotional bonds with the public that impact their subconscious and appeal to their feelings. The aim is to establish an emotional connection with the customer, but in a two-way communication environment where the public haspower. Read more
These days, it is more common to hear that people have to deal with stress. In the case of an advertising or marketing agency, it can arise at any point in the creative processes we have to face. Here are 10 recommendations to avoid it. Focus on one goal at atimeRead more
2020 is just around the corner, and influencer marketing is more alive than ever: according to the World Federation of Advertisers (WFA), 65% of multinational brands are going to increase their spending on influencer marketing in the coming months. In recent years, we have seen influencer marketing spread to new sectors,Read more
When planning digital marketing campaigns, it is very important to consider which generation the consumers we are targeting belong to. Each generation has its own consumption habits, and it is essential to understand them in order to choose the right channels and messages. But don't worry: we are here to help you.By Read more
If you think inbound marketing and paid advertising are incompatible strategies, you're missing out on a lot of opportunities to grow your brand. We usually associate Social Ads and Google Ads with outbound strategies, but this doesn't have to be the case. If we use paid online advertising wisely, it can contribute a lot to our inbound campaigns withoutdisrupting them. Read more
1) Augmented reality According to Forbes, 2020 will be the year when it will no longer be necessary to see, touch, or try a product in person to feel confident enough to buy it. And all this thanks to augmented reality. The idea is that buyers can get a more realistic idea of the product before purchasing it, andofRead more