You have probably accepted cookies from a website at some point, as almost all of them have a notice about it. These "cookies" are great allies for marketers, but they can raise suspicions about user privacy. Do you know exactly what they are and how to use them properly for your digital marketing? Let's find out!WhatRead more
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Marketing and advertising are two concepts that are used frequently in everyday life, yet they often cause confusion. Having a clear understanding of what marketing and advertising can contribute is essential to the success of your business. That's why we help you define and understand the key concepts of each. And then you canunderstandRead more
Direct marketing is a type of advertising campaign that seeks to trigger a specific result in a specific target audience. To give a couple of examples, this could be visits to an e-commerce site or completing a form on a landing page requesting information about the brand. It can take different formats, one of the most prominent being direct email marketing. This marketing method is highlyeffective. Read more
By creating a connection between your brand and your audience, you are establishing a lasting relationship that goes beyond the shopping experience. One of the most effective ways to foster this relationship is through storytelling. Storytelling is a long-standing tradition for humans. Our roots lie in storytelling.BeforeRead more
Neuromarketing is the application of neuroscience techniques to marketing. Its objective is to understand the levels of attention that people show to different stimuli. In this way, it attempts to explain people's behavior based on their neural activity. Today, companies must puttheRead more
BY: REGINA DE LA CRUZ The word or term "spoiler" has been around for several years, although it is now being used more commonly. In fact, according to The Awl, there are records of the phrase "Spoiler Alert" being used since 1982, when a commentator said it before sharingaRead more
ARE THEY EFFECTIVE? One of the factors that most determines the value of an advertisement is its location, that is, the city or region where it is located and the street or avenue where it is located. There are legendary locations where a large number of advertisements congregate, such as Times Square in New York. We all have animage... Read more