We know that Artificial Intelligence is here to stay, and this new technology will play an even more important role in content marketing, so it is essential to be familiar with Artificial Intelligence tools for creating high-quality images, among other things.
Like other tools, artificial intelligence image generators create photographs or creative content based on the instructions that users provide in text form. Therefore, the ability to write a goodpromptis essential for obtaining the desired image.
Magic does not exist, nor does it exist to obtain good and accurate results with Generative Artificial Intelligence text tools such as ChatGPT or others.
For example, withmachine learninganddeep learning, you can create faces, landscapes, elements such as cars, animals, 3D models, etc. The possibilities are endless and, of course, they are much greater in paid Artificial Intelligence tools than in free ones.
What Artificial Intelligence programs are available for creating images?
AI tools for creating images are a great asset for companies in their day-to-day work, providing content for the web or social media, and even for creating graphic art if we work in anadvertising agencyand need to generate images for a campaign. One example we published in Marketing Insider Review was the campaign"Which team would the legends of our literature support?"by DENTSU CREATIVE forPanenka magazineon the occasion of International Book Day 2023, in which they used ChatGPT and Midjourney.
Below, we will explain and summarize some of the best Artificial Intelligence tools for creating images, with a couple of notes on their most important features. Some are probably better known than others, as is often the case with any type of technological solution, and names such as DALLE-2, Midjourney, and Bing Image Creator are more familiar.
We should also remember that artificial intelligence is currently being used to createdeepfakes(Ogilvy'sCon mucho acentocampaignfor Cruzcampois a perfect example) or to use the voices of famous people. Followers of streamers such as Ibai Llanos will have seen some of his live streams on Twitch or the summary videos he uploads to his YouTube channel in which he reacts to songs in which his voice has been used with AI.
Therefore,generative artificial intelligence for generating text, images, or audiohas enormous future potential, but the risks of identity theft or publishing false information or audio with false statements are also very high.
DALL-E 2
DALL-E 2is a solution developed by DALL-E from Open AI, the company also responsible for creating ChatGPT. It is one of the first generative AI image tools that comes to mind. User access is via the official Open AI website through a monthly subscription, meaning it is a paid service.
The tool is fast and easy to use, is not copyrighted, and generates very accurate images following thepromptsor instructions provided using natural language withNLP (Natural Language Processing) technology. However, its credits are somewhat confusing and it does not have an app as such for use on mobile devices, so for the time being, any creative professional who wants to use it must do so in the desktop version, for example.
Fotor
This AI tool,Fotor, is an image editor that can be found on the web with millions of users around the world. Its user interface makes it very easy to use, describing images in detail and allowing you to see how creativity is generated at the same time.
It should be noted that users mainly use thisAI image creation toolto create images with realistic faces, anime characters, paintings, or digital art. It is a free tool that allows you to export the created image in high-quality resolution.
Dream by Wombo
Thirdly, we haveDream by Wombo, developed by Wombo, a Canadian startup focused on creating Artificial Intelligence tools. It is recommended because it has extensiveexpertisein the sector. That is why users consider it one of the best AI tools for creating images currently available.
Obviously, it is more than likely that other competitors will emerge over the years offering better services, while the current ones evolve to maintain their leading position as pioneers in the development of Generative Artificial Intelligence solutions.
To use Dream by Wombo, the user must write the sentence, then choose the artistic style and click "create." One of the tool's most helpful features is the ability to upload an image as a reference for the desired result, serving as an example to guide the tool toward the desired end result.
Midjourney
We continue our list of AI tools for creating images withMidjourney, which is highly rated by users, has comprehensive capabilities, and generates images very quickly once the text has been entered into the generator.
This tool is widely used among digital artists and advertising agencies (DENTSU CREATIVE is one example we have already discussed), as they use the images as a source of inspiration for their final works.
It is originally hosted on a Discord server, so by joining the server and using the Discord bot commands, you can start creating images in a fun, easy, and fast way, obtaining up to 4 output images at a time per text entered with high pixel quality.
Bing Image Creator
Bing Image CreatorisMicrosoft'sgenerative AI image tool, developed by DALL-E as part of Microsoft's commitment to generative AI. Users can access it viaBingChat with ChatGPTor the Bing browser itself with a Microsoft account. This is a free tool that allows up to 100 designs. It is also characterized by its ability to create images quickly, but it lacks a preview feature.
An example of an image created with Artificial Intelligence in Bing Image Creator is the main photo in this article, which we generated in Marketing Insider Review by entering the phrase "A man walks backwards on the surface of the moon with the planet Earth in the background." After testing, this free tool suggests that thepromptneeds to be refined considerably to generate realistic faces, for example, because if no reference is written, people's faces turn out very strange and distorted.
In this way, Microsoft is currently betting, as one would expect from a large technology company, on generative text AI withBing AI, which has access to fully updated data and information and provides more complete and accurate answers than ChatGPT in areas such as requests for information about public figures, as it even provides information about the sources from which it obtains the information.
Craiyon
We continue our list of the best AI tools for creating images withCraiyon, which is free to use and based onopen code with unlimited access. It has a simple user interface that makes this image editor easy to use through Artificial Intelligence. However, unlike otherexamples of Artificial Intelligence tools for image creation, the waiting time in this case is a bit long and some of the images come out distorted, but it is capable of generating up to nine images per written text.
Dream Studio
The last of the AI tools for creating images that we discuss in this article isDream Studio, a very populargenerative AIsolutionfor creating imagesfrom a text generator, formerly known asStable Diffusion. It is open source and very fast, converting images from text in a matter of seconds.
One of its main features or functions to consider is the creation ofphotorealistic images or works of art, meaning that we can combine an image created in the tool using text with an image uploaded from the computer. It is mainly used to create photographs, 3D models, and logos.
And that concludes this compilation that we wanted to publish in Marketing Insider Review on AI tools for creating images, both free and paid, that should be taken into account in the world of content marketing and advertising. AI, as is well known, has been the subject of much discussion recently, and we will have to continue to wait not only for legislation to regulate its safe use and combat the spread of fake images, but also for technological developments that will "democratize" its use, as is likely to happen over the years.
Robot
