1) Augmented reality According to Forbes, 2020 will be the year when it will no longer be necessary to see, touch, or try a product in person to feel confident enough to buy it. And all this thanks to augmented reality. The idea is that buyers can get a more realistic idea of the product before purchasing it, andofRead more
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If you work in digital advertising, you're bound to be interested in keeping up with industry trends. That's why, in this article, I want to share with you the most interesting findings from the PwC Global Entertainment & Media Outlook 2018-2022 study, which takes an in-depth look at what we can expect in the coming years. Online advertising now plays aroleRead more
In short, remarketing consists of creating personalized ad campaigns (usually display ads) for users who have previously visited your website or other content. This concept was generically known as retargeting for any marketing action or type. However, Google decided to give it its own name: remarketing, and it has become very popular inrecent years. Read more
Everyone wants to make money on Instagram because it's the social network of the moment. Millennials and centennials are on it, and they're very active users. Instagram started out as a simple platform for sharing photos, and since its launch in 2010, it has become a huge success. Of course, we must bear in mind thattoday... Read more
Nowadays, creating an online store is easy... but getting actual sales is another story. However, with a little strategy and effort, it is possible to make your e-commerce business profitable in a short time. Let's take a quick look at 10 ways to achieve this. Content marketing. Thestar mantraRead more
You have probably accepted cookies from a website at some point, as almost all of them have a notice about it. These "cookies" are great allies for marketers, but they can raise suspicions about user privacy. Do you know exactly what they are and how to use them properly for your digital marketing? Let's find out!WhatRead more
Are you familiar with the advantages of advertising on social media? We explain how it works to achieve results for your business or company. Today, this advertising solution is suitable for all types of companies, budgets, and needs. Companies are increasingly present on this channel thanks to its goodresults. Read more
Let's take a look at the essential characteristics of advertising in general and in the digital environment. 1) It has a promotional purpose Advertising is a type of communication that aims to raise awareness of a product or service and encourage sales. Advertising is often referred to as "propaganda," but in realityit isRead more
Marketing and advertising are two concepts that are used frequently in everyday life, yet they often cause confusion. Having a clear understanding of what marketing and advertising can contribute is essential to the success of your business. That's why we help you define and understand the key concepts of each. And then you canunderstandRead more
Twenty years ago, Alberto Achar, current Marketing Manager and founder of Librerías Gandhi, proposed a different kind of advertising that would attract new readers. He suggested creating a marketing department to develop a brand. The first step was to unify the concept and begin researchon... Read more